Cultural Adaptation
INTRODUCTION
Cultural Adaptation explores how creative ideas are packaged and nationalised to meet local taste, maps the cultural economy of adaptation in entertainment media ranging from motion pictures to mobile phones, and even probes the role of cultural recipes and formats in mutating participatory experiences of theme parks and sporting spectacles. Written in a lively and accessible manner, the book also provides insight into remaking in lifestyle and consumption cultures including fashion, food, drink, and gambling. Essential for communication, cultural, media, leisure and consumption studies scholars and students alike, this book opens up important new perspectives on how we understand global creativity. This project gives a detailed how the two countries USA and JAPAN top three manufacturers has entered the market of each other through cultural adaptation.
US Top Three Car Manufactures The following are the three largest car manufacturing companies in US. 1. General Motors 2. DaimlerChrysler 3. Ford
GM ranked No. 1 among global automakers in total annual revenue, with $193.5 billion last year, DaimlerChrysler with $176.6 billion, Ford with $171.7 billion.
Marketing Strategy in Japan
Japanese consumers simply love new and innovative products, perhaps in response to the rapid modernization that Japan has seen in the post-war era. A common strategy for a Japanese company or an American company wanting to target the Japanese market is to attempt to fill every niche, or to accommodate every possible desire that a consumer may have for variation, the idea being that such a strategy will result in a larger total share of the market. One of the biggest competitive strategies in Japanese business is variety, much more than in the West, and Japanese consumers respond well to it. Product variations, like Pepsi White and the dozens of other soft drink variations that Suntory has come
Cultural Adaptation explores how creative ideas are packaged and nationalised to meet local taste, maps the cultural economy of adaptation in entertainment media ranging from motion pictures to mobile phones, and even probes the role of cultural recipes and formats in mutating participatory experiences of theme parks and sporting spectacles. Written in a lively and accessible manner, the book also provides insight into remaking in lifestyle and consumption cultures including fashion, food, drink, and gambling. Essential for communication, cultural, media, leisure and consumption studies scholars and students alike, this book opens up important new perspectives on how we understand global creativity. This project gives a detailed how the two countries USA and JAPAN top three manufacturers has entered the market of each other through cultural adaptation.
US Top Three Car Manufactures The following are the three largest car manufacturing companies in US. 1. General Motors 2. DaimlerChrysler 3. Ford
GM ranked No. 1 among global automakers in total annual revenue, with $193.5 billion last year, DaimlerChrysler with $176.6 billion, Ford with $171.7 billion.
Marketing Strategy in Japan
Japanese consumers simply love new and innovative products, perhaps in response to the rapid modernization that Japan has seen in the post-war era. A common strategy for a Japanese company or an American company wanting to target the Japanese market is to attempt to fill every niche, or to accommodate every possible desire that a consumer may have for variation, the idea being that such a strategy will result in a larger total share of the market. One of the biggest competitive strategies in Japanese business is variety, much more than in the West, and Japanese consumers respond well to it. Product variations, like Pepsi White and the dozens of other soft drink variations that Suntory has come