Cultural Analysis Thailand

Global Business Cultural Analysis: Thailand
Rhonda C. Scott
Liberty University

Abstract The country of Thailand is an emerging nation in the globalized world. Over the past two decades, the country has experienced a multitude of changes in the political, economic and international arenas. As a nation, it has survived the economic crisis of 1997, the tsunami of 2004, the government coup in 2006, the flooding of 2011 and is preparing for a change in the views of the nation with the demise of their king. The AIDS explosion in the late eighties and early nineties seems to have targeted the country and the sex industry placing Thailand on the map for many of the wrong reasons. As Thailand continues to confront its own inner demons, the country is attempting to emerge as a major player in the developing nations field. This paper will focus on the ideals of the nation and the ability to work with developed nations in their joint business ventures. Additionally, exploration of the barriers the country has faced in recent years and the tactics the country has and will operate in order to keep a player in the region will take place.

Global Business Cultural Analysis: Thailand Formerly known as Siam, the Kingdom of Thailand is in the center of the Indochina peninsula. Thailand lies geographically between Burma, Laos to the north, Cambodia to the east and Malaysia to the south. Thailand is just over 198,000 square miles, making it comparable to the size of France. The population of this sovereign nation is approximately 67 million—75% being Thai nationals, 14% of Chinese descent, and the remaining 11% are different nationalities (CIA - The World Fact Book, 2011). As a nation, the Thai people are inviting, friendly and welcoming; thus, tourism is one of the primary industries of Thailand. In addition to the tourism industry, Thailand is a leading exporter of rice, rubber and automotive parts. In the global

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