Cultural Differences Between Mexico And Japan

México and Japan, two countries rich in culture and tradition, are well known for their trade agreements and business relations. Mexico is located in North America, the primary language is Spanish, the currency is known as “PESO” and the capital city is Mexico City. On the other side Japan is located in Asia, their primary language is Japanese and there currency is known as “YEN”. The capital city of japan is Tokyo, which is one of the leading cities in technology and innovation. It is important to know Japanese culture for many reasons. You need to know how to communicate with them, you need to know what they like and dislike, you need to know what they believe in. All of these reasons are important in the business world.
Now the culture
Here in Mexico our president, which most people dislike, is named Enrique Peña Nieto, he is the head leader of the PRI party, which is notoriously known to be full of corruption. Japan’s leader is called Akihito he is the head leader of the Constitutional Monarchy and Parliamentary Government. Another topic that is very important to know about both cultures is their GDP. Mexico has 64% GDP trade, which it really is significant, you can see with this percentage that mostly everything that Mexico makes they trade with other countries. Trading is good for Mexico because they build relationships with other countries but not only that its shows people that Mexico is an open country and are of open mind for trading. Japan in the other hand has a 35% GDP trade which is not very much, but this can be predictable because Japan is a very big country and has lots of people so that means that there own country needs to consume their product. This doesn’t mean that Japan is a closed market this means that they really need what they are
Since everyone has their own style and preference, certain factors come into play when trying to sell a product like mezcal. Mezcal being a product that is more expensive than beer and other day-to-day consumption beverages, the price has to be higher. Therefore it will have to be presented in a special packaging that adds a certain luxury feeling to it so that it may be attractive to the higher classes. Basically the company has to give the product added value for it to cover ground faster and generate interest in the masses. One important tactic to have in mind is to introduce the styles of drinking, mixing, and enjoyment of the drink from its origin. Giving the Japanese people alternatives and options of the many ways one can enjoy the drink is simply good marketing skills. Mezcal “Animas” is a great product that will attract many Japanese people especially for its philosophy and background. A great story is rarely