Cultural Ethnography, Schein's Model
Applying Schein‟s Model To Cingular Wireless-1
Running Head: APPLYING SCHEIN‟S MODEL TO CINGULAR WIRELESS
An Application of Schein‟s Model of Organizational Culture to the Cingular Wireless Store Located in the Marley Station Mall Jessica Larkin
Abstract
Applying Schein‟s Model To Cingular Wireless-2 This study is applying Edgar Schein‟s model of organizational communication to the Marley Station Mall location of Cingular wireless. The study utilizes observations and interviews employees as well as reviewing internal documents. The purpose was to reveal the artifacts, espoused values, and basic assumptions involved in the culture of the Cingular organization.
Applying Schein‟s Model To Cingular Wireless-3
AN APPLICATION OF SCHEIN‟S MODEL OF ORGANIZATIONAL CULTURE TO THE CINGULAR WIRELESS STORE LOCATED IN THE MARLEY STATION MALL
Introduction: Cingular Wireless is the largest wireless company in the United States. The company boasts the largest voice and data network and over 58 million customers. In 2004, Cingular generated over $32 billion in revenue. Cingular is owned by AT&T Inc. and Bell South. Cingular‟s vision is, “To be the most highly regarded wireless company in the world, with a driving focus around best-in-class sales and service” (Cingular, 2006, p.1). The corporation values customers, integrity, performance, teamwork, and its employees The goal of this study was to reveal the organizational culture of Cingular Wireless at a retail sales location. To help determine the culture, this study focused on what is the nature of work for Cingular Wireless sales consultants, and how do employees identify themselves within the corporation according to Edgar Schein‟s models of organizational culture. To guide this study, several aspects of employment at Cingular were studied including employee daily routines, flexibility, expectations, and the relationships between managers, sales representatives, and customers.
Applying Schein‟s Model To
Running Head: APPLYING SCHEIN‟S MODEL TO CINGULAR WIRELESS
An Application of Schein‟s Model of Organizational Culture to the Cingular Wireless Store Located in the Marley Station Mall Jessica Larkin
Abstract
Applying Schein‟s Model To Cingular Wireless-2 This study is applying Edgar Schein‟s model of organizational communication to the Marley Station Mall location of Cingular wireless. The study utilizes observations and interviews employees as well as reviewing internal documents. The purpose was to reveal the artifacts, espoused values, and basic assumptions involved in the culture of the Cingular organization.
Applying Schein‟s Model To Cingular Wireless-3
AN APPLICATION OF SCHEIN‟S MODEL OF ORGANIZATIONAL CULTURE TO THE CINGULAR WIRELESS STORE LOCATED IN THE MARLEY STATION MALL
Introduction: Cingular Wireless is the largest wireless company in the United States. The company boasts the largest voice and data network and over 58 million customers. In 2004, Cingular generated over $32 billion in revenue. Cingular is owned by AT&T Inc. and Bell South. Cingular‟s vision is, “To be the most highly regarded wireless company in the world, with a driving focus around best-in-class sales and service” (Cingular, 2006, p.1). The corporation values customers, integrity, performance, teamwork, and its employees The goal of this study was to reveal the organizational culture of Cingular Wireless at a retail sales location. To help determine the culture, this study focused on what is the nature of work for Cingular Wireless sales consultants, and how do employees identify themselves within the corporation according to Edgar Schein‟s models of organizational culture. To guide this study, several aspects of employment at Cingular were studied including employee daily routines, flexibility, expectations, and the relationships between managers, sales representatives, and customers.
Applying Schein‟s Model To
References: Cingular Wireless. (2006). About us- Cingular at a glance. Atlanta, GA: Retrieved on …….November 8, 2006 from http://cingular.com/about/ Cingular Wireless. (Spring 2006). 2006 COR team colors program guide. Atlanta, GA. Cingular Wireless. (2005). Expectations: Selling the Cingular advantage. (Cingular ……publication, CGL-PT-PG-050605). Atlanta, GA. Esteban, R., Hirt, J., McGuire, L.(2003). Editor’s choice: The worklife of student service … professionals at rural community colleges [Electronic version]. Community College …….Review. Retrieved November 8, 2006 from …….http://findarticles.com/p/articles/mi_m0hcz/is_1_31/ai_107200755. Johnson, D. (2000) The Corporate Culture Survival Guide. (Review). In Journal of ……Leadership Studies, 7, p111. Retrieved November 8, 2006, from Academic Onefile ……via Thompson Gale: http://find.galegroup.com/itx/infomark.do?&contentSet=IAC.......Documents&type=retrieve&tablD=T002&prodld=AONE&dcld+a65538125&source. ……=gale&usergroupname=aacc. Miller, K. (2006). Organizational communication: Approaches and processes (4th ed.) …….Belmont, Ca: Wadsworth/Thomson Learning. Schein, E. (1993). On Dialogue, culture, and organizational learning. (Special issue on ……the Learning Organization). In Organizational Dynamics, 22, p40 (12). Retrieved …….November 8, 2006, from via Thomson Gale: …….http://find.galegroup.com/itx/infomark.do?&contentSet=IAC- Applying Schein‟s Model To Cingular Wireless-16 .......Documents&type=retrieve&tablD=T002&prodld=AONE&dcld+a14606098&source. ......=gale&usergroupname=aacc Schein, E. (1990). Organizational Culture. American Psychologist, Vol. 45 (No.2), p. ,,,,,,,,,,111-113). Schein, E. (1992). Organizational culture and leadership (2nd ed.) San Francisco, Ca: …….Josey-Bass Publishers.