Cultural Imperialism - Cartoon analysis
American Perspectives (chapter 11)
Cultural Imperialism – Cartoon analysis
The given cartoon “Globalization Invading Markets’” was published in 2005. It displays a coastline, including the sea and a beach, with people holding up their hands and running away. Moreover there are battleships, firing artillery onto the land and carrier boats are transporting further people ashore. Also fighter aircrafts, dropping more artillery onto the land are shown. The people, who go ashore, are figures from Walt Disney’s comic world, including lots of Goofys, Dagobert Duck and a smiling Mickey Mouse. The Goofys and Mickey Mouse are holding guns in their hands.
Starting with the interpretation, Dagobert represents the commander of an army, as Mickey Mouse and the Goofys represent soldiers, all standing for the U.S. army. Following the orders of the commander the soldiers are driving away the couple of human beings, respectively natives of the area, who are surrendering. The area is picturing a Third World country, perhaps a tropical island. The invaders are Americans, because their uniforms, the aircrafts and the warships hold trademarks of big American companies, for instance Nike, Texaco, McDonald’s and Motorola. In the background a group of Goofy soldiers are setting up a Microsoft flag. A scene reminiscent of the famous photograph of a group of soldiers at Iwo Jima. (Battle of Iwo Jima, 1945. US fighting for + capturing island of Iwo Jema, Japanese Empire. Some of bloodiest fighting in Pacific War took place).
Instead of regular artillery and ammunition, shooting takes place with Coke cans and TVs. This signifies that the U.S. economy is spreading a massive influence across the world, even to remote islands. It looks more harmless than an attack with real armoury, but the fact that there is a dead man lying on the ground emphasizes Americans being ruthless and aggressive.
The meaning of the cartoon indicates a modern invasion, which does not have to be fought
Cultural Imperialism – Cartoon analysis
The given cartoon “Globalization Invading Markets’” was published in 2005. It displays a coastline, including the sea and a beach, with people holding up their hands and running away. Moreover there are battleships, firing artillery onto the land and carrier boats are transporting further people ashore. Also fighter aircrafts, dropping more artillery onto the land are shown. The people, who go ashore, are figures from Walt Disney’s comic world, including lots of Goofys, Dagobert Duck and a smiling Mickey Mouse. The Goofys and Mickey Mouse are holding guns in their hands.
Starting with the interpretation, Dagobert represents the commander of an army, as Mickey Mouse and the Goofys represent soldiers, all standing for the U.S. army. Following the orders of the commander the soldiers are driving away the couple of human beings, respectively natives of the area, who are surrendering. The area is picturing a Third World country, perhaps a tropical island. The invaders are Americans, because their uniforms, the aircrafts and the warships hold trademarks of big American companies, for instance Nike, Texaco, McDonald’s and Motorola. In the background a group of Goofy soldiers are setting up a Microsoft flag. A scene reminiscent of the famous photograph of a group of soldiers at Iwo Jima. (Battle of Iwo Jima, 1945. US fighting for + capturing island of Iwo Jema, Japanese Empire. Some of bloodiest fighting in Pacific War took place).
Instead of regular artillery and ammunition, shooting takes place with Coke cans and TVs. This signifies that the U.S. economy is spreading a massive influence across the world, even to remote islands. It looks more harmless than an attack with real armoury, but the fact that there is a dead man lying on the ground emphasizes Americans being ruthless and aggressive.
The meaning of the cartoon indicates a modern invasion, which does not have to be fought