Cultural Norms, Fair And Lovely, And Advertising
Cultural Norms, Fair & Lovely, and Advertising
April 20, 2015
2. Is it ethical to exploit cultural norms and values to promote a product? Discuss.
It is ethical to utilize cultural diversity and values of a community to promote a product. However, such promotion should only be done in a way that there are not demanding to a particular group or cultural norms. Considering the case of Fair and Lovely, promoting the product using the dark and fair skin is divisive and portrays people with dark color as inferior to those with lighter color. In addition to that, the advertising identifies people with lighter color as people who have more opportunities in life, something that is likely to demean people with dark color. To this extent, the promotion
April 20, 2015
2. Is it ethical to exploit cultural norms and values to promote a product? Discuss.
It is ethical to utilize cultural diversity and values of a community to promote a product. However, such promotion should only be done in a way that there are not demanding to a particular group or cultural norms. Considering the case of Fair and Lovely, promoting the product using the dark and fair skin is divisive and portrays people with dark color as inferior to those with lighter color. In addition to that, the advertising identifies people with lighter color as people who have more opportunities in life, something that is likely to demean people with dark color. To this extent, the promotion