Topic: Cultural Relativism In Business
Submitted to: Mr. Mehmood Ul Hassan Khalil
Submitted by: Waqas Shehzad
Class: BBA 5D
Cultural Relativism:
Cultural relativism is the view that all beliefs are equally valid and that truth itself is relative, depending on the situation, environment, and individual. Those who hold to cultural relativism hold that all religious, ethical, aesthetic, and political beliefs are completely relative to the individual within a cultural identity. Cultural relativism (CR) says that good and bad are relative to culture. What is "good" is what is "socially approved" in a given culture. Our moral principles describe social conventions and must be based on the norms of our society. Cultural relativists see morality as a product of culture. They think that societies disagree widely about morality, and that we have no clear way to resolve the differences. They conclude that there are no objective values. Cultural relativists view themselves as tolerant; they see other cultures, not as "wrong," but as "different."
Types of Relativism:
Relativism often includes: • Moral relativism (ethics depend on a social construct) • Situational relativism (right or wrong is based on the particular situation) • Cognitive relativism (truth itself has no objective standard).
Cultural Relativism in Business:
The 21st century is an era of the globalization of world economy. Cross-national business is facing great challenges in cultural differences. In one survey entitled “What is the biggest barrier in doing business in the world market”, cultural differences ranked first in all eight items including "law, price competition, information, language, delivery, foreign currency, time differences, and cultural differences. Hofstadter (1993) believes that the spread of businesses onto the global stage brings the issue of national and regional differences to the fore. "There is something in all countries called 'management',