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Cultural Stereotypes In Brazilian Film

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Cultural Stereotypes In Brazilian Film
1. The Brazilian audiences have come to expect American film imitations by Brazilian cinema. They expect to attend a theater and see a happier-less accurate film of Brazilian life. Hollywood has dominated foreign markets so much that the idea of seeing a true Brazilian film that accurately represents the country is taboo. New ideas in cinema are rejected because the audience has become so accustom to seeing an American like film. This is an issue because it displaces the opportunity for a true Brazilian Cinema. A social-sentimental film is one where it adapts to the needs of the time. The Grapes of Wrath is considered a courageous and radical topic however it was adapted to a calmer and relatable film because of the mise-en-scene. There was …show more content…
The filmmakers need a good distribution method to create a national cinema and not allow themselves to be displaced by Hollywood films. A popular cinema is one that rejects the Hollywood way and exemplifies Cinema Novo. These films are not technically perfect cinema. They are not popular in terms of success but are rich in “cultural polemics”. The Protagonists in these films are not the one stereotyped by Hollywood, they are more likely to be seen in the plays and novels of Brazil. They are realistic and described as a “multiplex Brazilian man”. The relationship between the spectator is not one easily accepted, it is not one where we sympathize with the character. It is one where the viewer can almost empathize with the character. In Vidas Secas he opening scene can be considered excruciating because of the piercing sound that plays throughout it. This allows the viewer to almost feel the irritation the characters feel. This method is typically rejected by the public. Rocha says one issue that leads to this is the general immaturity of filmmakers and the lack of technical experience. Addressing this issue also involves addressing the culture of Brazilian film-viewers. They have become accustom to foreign films that do not accurately represent

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