This report will be focusing on the Strategic Management of one of the leading companies when it comes to pubs for lease. It was founded in the year of 1997 and has more than 4,300 pubs for lease nationwide (Punch, 2012). The strategic management is in regards with two sorts of reviews, those are the internal audits and the External audits. An efficient and organized methodology can be utilized to create the inner review audit arrangement, serving to empower the interior audit movement to attain its vision and mission (IIA, 2012). Any strategy that has to be successful is dependent on the organisation having a capability of internal strategy that is required by them for their survival in the market and the success that they gain.
Various authors (Ramachandran, 2011; Chong, 2011 and Ismail, 2011) states that Organisational Culture also known as the Hierarchical culture is an example of imparted values and convictions that help people comprehend association works and give them the standard to the conduct in associations. According to an interview posted on changeboard.com (2009) with the Group Director of Human Resources of Punch Taverns, Karren Caddick she states that Punch is a very simple