Culture illustrates the accepted norms

Culture illustrates the accepted norms and values and traditional behaviour of a group. One definition of culture by Deal and Kennedy is “the way we do things around here”. However, culture also evolves over time. The culture of each country has its own beliefs, values and activities. In other words culture can be defined as an evolving set of collective beliefs, values and attitudes.
Culture is a key component in business and has an impact on the strategic direction of business. Culture influences management, decisions and all business functions from accounting to production. You may now be thinking predominantly about national culture but this is only one aspect, business culture is its own unique dimension that includes getting off on the right foot, meetings, negotiation, formalities, social media use, internships and work placements and other elements which are highlighted on this website.
Business culture is related to behaviour, ethics, etiquette and more. A business culture will encompass as organization’s values, visions, working style, beliefs and habits.
Understanding and adapting to the local cultural is important international companies. cross-cultural literacy - an understanding of how cultural differences across and within nations can affect the way in which business is practiced cross-cultural literacy is important for business success
A relationship may exist between culture and the costs of doing business in a country or region
MNEs can be agents of cultural change
While culture of a society is a characteristic of society as a whole, it shapes individual behavior by identifying appropriate and inappropriate forms of human interaction.
In a sense culture is the collective programming of the mind which distinguishes the members of one human group from another.
Values provide the context within which a society’s norms are established and justified and form the bedrock of a culture
Norms include folkways - the routine conventions of everyday life