Current Events in Business Research
Current Events in Business Research
Michael Njus
RES351
September 15, 2014
James Bankston
Current Events in Business Research
INTRODUCTION
There are six basic stages to the research process. Stage 1 is clarifying the research question. This would be the process in identifying the problem that is prompting the research. Stage 2 is proposing research, which would be the act of identifying the resources necessary to do the research. The third stage is designing the research project, or deciding which method to use to gather the information. Stage 4 involves data collection and preparation, which is gathering the data and making it ready to be evaluated. Stage 5 would be the data analysis and interpretation stage. Stage 5 is defining what the data is saying about the problem. The final stage, stage 6 is reporting the results. This is breaking down the interpretation into a presentation that shows the meaning of the data collected. (Cooper & Schindler, 2014) This is the process used by Paramount Pictures recently when it was in contract negotiations with the DVD rental company, Redbox.
THE DILEMMA
As the major Hollywood studios took sides for and against Redbox, Paramount Pictures was staying neutral. The studio had signed a first-of-its-kind trial deal guaranteeing that its titles will be available from the fast-growing $1-a-night DVD rental company through the end of the year. During that time, Paramount would study the effect of Redbox rentals on its total home-entertainment revenue, examining whether there is any decrease in the sales of its DVDs at stores that house Redbox kiosks. Under the terms of the agreement, Paramount would have the option at the end of the year to trigger a five-year deal with Redbox similar to ones recently struck with competitors Sony Pictures and Lionsgate. The estimated value of the agreement was $575 million. Redbox President Mitch Lowe agreed because Paramount movies performed better at the box office that
Michael Njus
RES351
September 15, 2014
James Bankston
Current Events in Business Research
INTRODUCTION
There are six basic stages to the research process. Stage 1 is clarifying the research question. This would be the process in identifying the problem that is prompting the research. Stage 2 is proposing research, which would be the act of identifying the resources necessary to do the research. The third stage is designing the research project, or deciding which method to use to gather the information. Stage 4 involves data collection and preparation, which is gathering the data and making it ready to be evaluated. Stage 5 would be the data analysis and interpretation stage. Stage 5 is defining what the data is saying about the problem. The final stage, stage 6 is reporting the results. This is breaking down the interpretation into a presentation that shows the meaning of the data collected. (Cooper & Schindler, 2014) This is the process used by Paramount Pictures recently when it was in contract negotiations with the DVD rental company, Redbox.
THE DILEMMA
As the major Hollywood studios took sides for and against Redbox, Paramount Pictures was staying neutral. The studio had signed a first-of-its-kind trial deal guaranteeing that its titles will be available from the fast-growing $1-a-night DVD rental company through the end of the year. During that time, Paramount would study the effect of Redbox rentals on its total home-entertainment revenue, examining whether there is any decrease in the sales of its DVDs at stores that house Redbox kiosks. Under the terms of the agreement, Paramount would have the option at the end of the year to trigger a five-year deal with Redbox similar to ones recently struck with competitors Sony Pictures and Lionsgate. The estimated value of the agreement was $575 million. Redbox President Mitch Lowe agreed because Paramount movies performed better at the box office that