Current Market Conditions Competitive Analysis
Current Market Conditions Competitive Analysis
ECO/365
Apple Inc.
The Apple Company is one of the most successful firms in the cellular phone market. Although the company has not always been on the top, they found a way to surpass other competitors through the quality and pricing of their products. Today, we can walk through most superstores and find Apple’s products.
Apple was started in 1976 when Steven Wozniak and Steven Jobs joined forces. Wozniak created the Apple I which Jobs suggested they try to sell. The Apple I was not very successful. By 1980 the Apple III was introduced which increased sales tremendously and helped to employ thousands of people. In 1981, sales became more difficult because the market became populated with other competing firms. This is when John Sculley came into the picture as it was determined that Steven Jobs was not a good manager. Jobs worked with Macintosh to compete with the new IBM pc.
In 1985, Jobs and Sculley began arguing because Sculley believed Jobs was out of control and Jobs was convinced that Sculley knew nothing about computers. Sculley became head of Apple by the company’s choice and subsequently, Apple laid off over 1,000 employees because of the company’s quarterly loss. The LaserWriter and the PageMaker brought Apple out of the hole, but by 1990 the market was full of different types of PC's this made it difficult to compete. In June of 1993 Sculley stepped down as CEO and Michael Spindler was placed in his position.
Under Spindler's control Apple released the PowerMac and licensed Mac OS to other companies. Apple could sell many computers but they did not have all the parts to build them, which caused many items to be backordered. Apple experienced a $68 million loss for one quarter during the winter of 1995-1996. Spindler resigned as CEO and Gil Amelio was put into the position butt was eventually replaced by none other than Steve Jobs. The Apple Store was created and became one of the largest
ECO/365
Apple Inc.
The Apple Company is one of the most successful firms in the cellular phone market. Although the company has not always been on the top, they found a way to surpass other competitors through the quality and pricing of their products. Today, we can walk through most superstores and find Apple’s products.
Apple was started in 1976 when Steven Wozniak and Steven Jobs joined forces. Wozniak created the Apple I which Jobs suggested they try to sell. The Apple I was not very successful. By 1980 the Apple III was introduced which increased sales tremendously and helped to employ thousands of people. In 1981, sales became more difficult because the market became populated with other competing firms. This is when John Sculley came into the picture as it was determined that Steven Jobs was not a good manager. Jobs worked with Macintosh to compete with the new IBM pc.
In 1985, Jobs and Sculley began arguing because Sculley believed Jobs was out of control and Jobs was convinced that Sculley knew nothing about computers. Sculley became head of Apple by the company’s choice and subsequently, Apple laid off over 1,000 employees because of the company’s quarterly loss. The LaserWriter and the PageMaker brought Apple out of the hole, but by 1990 the market was full of different types of PC's this made it difficult to compete. In June of 1993 Sculley stepped down as CEO and Michael Spindler was placed in his position.
Under Spindler's control Apple released the PowerMac and licensed Mac OS to other companies. Apple could sell many computers but they did not have all the parts to build them, which caused many items to be backordered. Apple experienced a $68 million loss for one quarter during the winter of 1995-1996. Spindler resigned as CEO and Gil Amelio was put into the position butt was eventually replaced by none other than Steve Jobs. The Apple Store was created and became one of the largest
References: Apple Leads Mobile Handsets in 2011. (2011). Retrieved from https://www.npd.com/wps/portal/npd/us/news/pressreleases/pr_120206 Arvidson, E. (2012). Android vs. iPhone Usage. Retrieved from http://www.ehow.com/info_12035008_android-vs-iphone-usage.html Company History: 1976-Present. (2012). Retrieved from http://apple-history.com/h8 Frommer, D. (2012). Apple Supply Chain Temporarily Affected By Japan Earthquake. Retrieved from http://articles.businessinsider.com/2011-03-17/tech/29987194_1_gene-munster-apple-products-aapl