Current Market Conditions Competitive Analysis
Current Market Conditions Competitive Analysis
Current Market Conditions: Introducing a New Tablet
In 2010, in reaction to rumors of a 7-inch tablets being introduced into the market, Steve Jobs simply said, “7-inch tablets are tweeners: too big to compete with a Smartphone and too small to compete with the iPad” (Chen, 2010). While Apple has stayed true to this, many tablet manufacturers have introduced tablets smaller than the iPad, and they are having success. Samsung has introduced the Galaxy Tab, which is generally just 7 inches, although it also comes in a 10.1 inch version. flouting into a market with so many sellers is easy, but success is not guaranteed. One must look at the firm considered to offer the most competition, demand and supply, and both the issues and the opportunities that will be faced. If all factors are carefully considered, all possible outcomes explored – success can be achieved.
Samsung
The strategic planning group has determined that Samsung is the closest competing organization. In business for over 70 years, Samsung has become a global leader in high-tech electronics manufacturing. Founded March 1, 1938 by Byung-Chull Lee in Taegu, Korea, Samsung started by exporting “dried Korean fish, vegetables, and fruit”. Samsung broke into the electronics field in 1970 with the production of its first black-and-white television, which were sold domestically in 1972. In 1974, Samsung began the washing machine and refrigerator production for which it is still well known. Mass production of the microwave oven began in 1979, followed by air conditioners in 1980 and VCRs in 1984. Over the years, Samsung has also won many awards, including five European EISA Awards. In 2010, Samsung brought the Galaxy Tab to the United States market. While not the first contender against Apple’s iPad, the Galaxy tablet might be the most serious contender. The Galaxy Tab ranges from 7 inches to 10.1 inches and is built on the Android platform. There are three
Current Market Conditions: Introducing a New Tablet
In 2010, in reaction to rumors of a 7-inch tablets being introduced into the market, Steve Jobs simply said, “7-inch tablets are tweeners: too big to compete with a Smartphone and too small to compete with the iPad” (Chen, 2010). While Apple has stayed true to this, many tablet manufacturers have introduced tablets smaller than the iPad, and they are having success. Samsung has introduced the Galaxy Tab, which is generally just 7 inches, although it also comes in a 10.1 inch version. flouting into a market with so many sellers is easy, but success is not guaranteed. One must look at the firm considered to offer the most competition, demand and supply, and both the issues and the opportunities that will be faced. If all factors are carefully considered, all possible outcomes explored – success can be achieved.
Samsung
The strategic planning group has determined that Samsung is the closest competing organization. In business for over 70 years, Samsung has become a global leader in high-tech electronics manufacturing. Founded March 1, 1938 by Byung-Chull Lee in Taegu, Korea, Samsung started by exporting “dried Korean fish, vegetables, and fruit”. Samsung broke into the electronics field in 1970 with the production of its first black-and-white television, which were sold domestically in 1972. In 1974, Samsung began the washing machine and refrigerator production for which it is still well known. Mass production of the microwave oven began in 1979, followed by air conditioners in 1980 and VCRs in 1984. Over the years, Samsung has also won many awards, including five European EISA Awards. In 2010, Samsung brought the Galaxy Tab to the United States market. While not the first contender against Apple’s iPad, the Galaxy tablet might be the most serious contender. The Galaxy Tab ranges from 7 inches to 10.1 inches and is built on the Android platform. There are three
References: Amazon Kindle Fire Tablet at $199 Challenges iPad. (2011). Channel Insider, 1-2(1-2). Chen, Brian X. (2010). Steve Jobs Says 7-inch Tablets Are ‘Dead On Arrival’. Retrieved March 17, 2012 from http://www.wired.com/gadgetlab/2010/10/tablets-steve-jobs/. Colander, D. C. (2010). Economics (8th ed.). New York, NY: McGraw-Hill. Merritt, R. (2011, August). Apple still can 't keep up with iPad demand. Edn, 56(15), 47. No Author. (2012). Samsung Corporate Profile. Retrieved March 18, 2012. http://www.trefis.com/stock/aapl/articles/101223/apples-chinese-suppliers-have-a-large-impact-on-how-2012-shapes-up/2012-02-01 What is cost structure?. (2013). Retrieved from http://www.accountingtools.com/questions-and-answers/what-is-cost-structure.html Apple drives economic growth (2013) Retrieved from http://techland.time.com/2012/04/02/why-america-needs-apple/ The Price Elasticity of Demand for the Apple iPad (2010) Retrieved from http://blog.garven.com/2010/04/07/the-price-elasticity-of-demand-for-the-apple-ipad/