Current Marketing Trends of Adidas
Table of Contents
Introduction and Marketing Trends 4
SWOT Analysis 4
Strengths 4
Weaknesses 4
Opportunities 4
Threats 4
Branding, Brand Identity, USP, Target Market and Customer Expectations 5
Brand Identity 5
Unique Selling Point 5
Target Market and Customer Expectations 6
Marketing Mix 6
Product 6
Price 6
Place 6
Promotion 7
Ethical Policies and the Corporate Social Responsibility 7
Conclusion and Recommendations 7
References 8
Abstract
Adidas is among the renowned producer, dealer and the retailer of highest quality sports products. Adidas is a brand which is not only famous around the world because of its fashionable and stylish sports products but also for several soccer teams, players and tournaments. In the past, the company uses only traditional ways of advertising and was successful. Nowadays, the changing environment of advance technologies forces the organization to improve their marketing strategies.
The use of mobile devices and digital media marketing trends are the better opportunity for the Adidas to enlarge their market share by capturing their target market easily and to produce more effective marketing strategies. Internet is also a great option for Adidas to promote its products worldwide. This is not only modern way of advertising but also cost effective.
Introduction and Marketing Trends
Adidas is among the renowned producer, dealer and the retailer of highest quality sports products. Adidas is a brand which is not only famous around the world because of its fashionable and stylish sports products but also for several soccer teams, players and tournaments. In the past, the company uses only traditional ways of advertising and was successful. Nowadays, the changing environment of advance technologies forces the organization to improve their marketing strategies. Mobile technologies are becoming very common among the people around the world. Innovative technologies and the Digital media are presenting improved means for Adidas to
Introduction and Marketing Trends 4
SWOT Analysis 4
Strengths 4
Weaknesses 4
Opportunities 4
Threats 4
Branding, Brand Identity, USP, Target Market and Customer Expectations 5
Brand Identity 5
Unique Selling Point 5
Target Market and Customer Expectations 6
Marketing Mix 6
Product 6
Price 6
Place 6
Promotion 7
Ethical Policies and the Corporate Social Responsibility 7
Conclusion and Recommendations 7
References 8
Abstract
Adidas is among the renowned producer, dealer and the retailer of highest quality sports products. Adidas is a brand which is not only famous around the world because of its fashionable and stylish sports products but also for several soccer teams, players and tournaments. In the past, the company uses only traditional ways of advertising and was successful. Nowadays, the changing environment of advance technologies forces the organization to improve their marketing strategies.
The use of mobile devices and digital media marketing trends are the better opportunity for the Adidas to enlarge their market share by capturing their target market easily and to produce more effective marketing strategies. Internet is also a great option for Adidas to promote its products worldwide. This is not only modern way of advertising but also cost effective.
Introduction and Marketing Trends
Adidas is among the renowned producer, dealer and the retailer of highest quality sports products. Adidas is a brand which is not only famous around the world because of its fashionable and stylish sports products but also for several soccer teams, players and tournaments. In the past, the company uses only traditional ways of advertising and was successful. Nowadays, the changing environment of advance technologies forces the organization to improve their marketing strategies. Mobile technologies are becoming very common among the people around the world. Innovative technologies and the Digital media are presenting improved means for Adidas to
References: Czinkota, M., Kotabe, M., & Mercer, D. (1997). Marketing Management: Text and Cases. Massachusetts: Blackwell Business Gobé, M. (2001). Emotional branding the new paradigm for connecting brands to people. New York: Allworth Press. Kotler, P. (2003). Marketing management. 11. edn. Upper Saddle River, N. J.: Prentice Hall. Kotler, P., & Armstrong, G. (2004). Principles of Marketing (10th ed.). New Jersey: Prentice Hall. Sheth, J.N., Gardner, D.M. and Garrett, D.E. (1988) Marketing Theory: Evolution and Evaluation. New York: John Wiley. Thompson, C., Rindfleisch, A. & Arsel, Z. (2006). Emotional Branding and the Strategic Value of the Doppelgänger Brand Image. Journal of Marketing, 70(1), pp. 50-64. http://www.businessethics.ca/definitions/business-ethics.html