Tea is indigenous to India and is an area where the country can take a lot of pride. This is mainly because of its pre-eminence as a foreign exchange earner and contributes to the country’s Gross National Income
In all aspects of tea production, consumption and export, India has emerged to be the world leader, mainly because it accounts for 31% of global production. Here are some statistical facts about the Indian Tea Industry:
The total turnover of the tea industry is around Rs. 10,000 crores.
Since independence tea production has grown over 250%, while land area has just grown by 40%.
There has been a considerable increase in export too in the past few years. Total net foreign exchange earned per annum is around Rs. 1847 crores.
In the International market 4.1 million tonnes of tea worldwide the major countries being UAE, UK, USA, Iran, Afghanistan, Japan, Pakistan, Australia, Sri Lanka.
Other Major Exporters to the world are
Black Tea : Kenya, Rwanda, Vietnam and Uganda
Green Tea : China
Total Consumption of tea in india : 837 million kg (Figs. 2010)
We shall now look at a situation where in india can take advantage and tap other export options
CHINA : the world’s largest producer of tea GREEN TEA, china is traditionally into drinking green tea but the Younger generation in china is exploring newer options like Black Tea and Flavoured tea
Of which india can take advantage as India is the one of the largest producers of black tea .
And start exporting to china.
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Thus we shall conclude our presentation by Saying that Price Elasticity is an important factor that help producers in determining the price of the product. The kinked-demand theory of illustrates the high degree of interdependence that exists between demand and price.
On behalf of my entire grp I would like to thank each 1 of u for being cooperative and