Current Situation of Sony Entertainment
Facts and Starting points for Sony Music Entertainment
Chapter 1: Mission, Vision Core Competences
Mission
Sony BMG does not have a publicized mission statement. However, the mother company Sony has changed its mission statements several times in history, whereas it is the following:
‘’To become a leading global provider of networked consumer electronics, entertainment and services.’’
(Sony 2010)
Vision
Equal to the mission, SONY BMG does not have a publicized vision. The general vision of Sony is:
‘’We Help Dreamers Dream,
Sony is a company dedicated to the love of life. We develop things for any kind of imagination. We develop Products that stimulate the senses and refresh the spirit and create ideas that always surprise and never disappoint.’’ (Sony 2010)
Core Competencies: - One of the worldwide leaders in information technology products - broadband entertainment company - designing succesful new products and brands - one of the most popular innovative consumer brand - succesful convergent revenue streams - own entertainment network From a hardware perspective, Sony’s strategy is focused on four gateways to the networked world: 1) Digital televisions and set-top boxes; 2) VAIO personal computers; 3) Mobile devices, such as the CLIE handheld devices and digital phones; and 4) PlayStation game consoles. Sony has the vision, technology and content to forge a direction in consumer entertainment that no other company can match.
Chapter 2: Analysis
In this chapter, different data will be used to gain information about the marketing model of Sony BMG . To have the most up to date marketing model, results from the last 3 years will be used. (2009, 2010, 2011) * Analysis of 2009,10 and 11 * SWOT
Chapter 1: Mission, Vision Core Competences
Mission
Sony BMG does not have a publicized mission statement. However, the mother company Sony has changed its mission statements several times in history, whereas it is the following:
‘’To become a leading global provider of networked consumer electronics, entertainment and services.’’
(Sony 2010)
Vision
Equal to the mission, SONY BMG does not have a publicized vision. The general vision of Sony is:
‘’We Help Dreamers Dream,
Sony is a company dedicated to the love of life. We develop things for any kind of imagination. We develop Products that stimulate the senses and refresh the spirit and create ideas that always surprise and never disappoint.’’ (Sony 2010)
Core Competencies: - One of the worldwide leaders in information technology products - broadband entertainment company - designing succesful new products and brands - one of the most popular innovative consumer brand - succesful convergent revenue streams - own entertainment network From a hardware perspective, Sony’s strategy is focused on four gateways to the networked world: 1) Digital televisions and set-top boxes; 2) VAIO personal computers; 3) Mobile devices, such as the CLIE handheld devices and digital phones; and 4) PlayStation game consoles. Sony has the vision, technology and content to forge a direction in consumer entertainment that no other company can match.
Chapter 2: Analysis
In this chapter, different data will be used to gain information about the marketing model of Sony BMG . To have the most up to date marketing model, results from the last 3 years will be used. (2009, 2010, 2011) * Analysis of 2009,10 and 11 * SWOT