Current Strategic Position
Current strategic position
Type of organization
Schultz Wines limited was established in the 1840s by one of the founding winemaking families of the Barossa Valley in SA who migrated from Germany. The current director Fred Schultz is 5th generation winemaker and maintain the tradition of being an independent family wine company with premium brands.
What industry, product segments/markets does it operate in? * The company purchases grapes from about 185 local independent growers and it has adopted the philosophy to protect the livelihoods of the growers the company only produce 20% of its requirement in their own vineyards. * Takes its responsibilities to the community the environment and sustainability seriously. The company was he first Aust winemaker to implement a Harzard Analysis Critical Control points plan for food safety system * As well as making wine for sale, Schultz Wines also crushes grapes for other wineries. * The company has established a solid presence both in domestic and internationally - UK, Continental Europe as well as North America New Zealand, Asia and the Pacific region. * Distributed through well established wine merchants in these major markets including prestige hotels and restaurants ensuring strong consumer demand for its wines in these markets * The Schultz Cellar Club was established in 1999 as a mail order operation within in Australia and offer to the general public.
Current life-cycle position of the industry * The phase of the life cycle of the Australian wine industry has changed from ‘growing’ to ‘mature’ where the requirements are much more complease and must innovate in order to keep up. * The increase in vine plantings has contributed to an increase in wine stockholdings because export sales demand has not grown at the same rate as production growth. This excess holding in production in 2008 was the result of a severe outbreak of downy mildew in the SA wine regions and combined with
Type of organization
Schultz Wines limited was established in the 1840s by one of the founding winemaking families of the Barossa Valley in SA who migrated from Germany. The current director Fred Schultz is 5th generation winemaker and maintain the tradition of being an independent family wine company with premium brands.
What industry, product segments/markets does it operate in? * The company purchases grapes from about 185 local independent growers and it has adopted the philosophy to protect the livelihoods of the growers the company only produce 20% of its requirement in their own vineyards. * Takes its responsibilities to the community the environment and sustainability seriously. The company was he first Aust winemaker to implement a Harzard Analysis Critical Control points plan for food safety system * As well as making wine for sale, Schultz Wines also crushes grapes for other wineries. * The company has established a solid presence both in domestic and internationally - UK, Continental Europe as well as North America New Zealand, Asia and the Pacific region. * Distributed through well established wine merchants in these major markets including prestige hotels and restaurants ensuring strong consumer demand for its wines in these markets * The Schultz Cellar Club was established in 1999 as a mail order operation within in Australia and offer to the general public.
Current life-cycle position of the industry * The phase of the life cycle of the Australian wine industry has changed from ‘growing’ to ‘mature’ where the requirements are much more complease and must innovate in order to keep up. * The increase in vine plantings has contributed to an increase in wine stockholdings because export sales demand has not grown at the same rate as production growth. This excess holding in production in 2008 was the result of a severe outbreak of downy mildew in the SA wine regions and combined with