I decided to conduct this qualitative research, specifically focus group, on public transportation in the area where I live, it is a small town with population of 35,000. There are three participants: first is male 43 years old, married with two children, employed on a local metal factory as machine operator with an average wage about 2.5 thousand US dollars, second is a female 67 years old, widow, pensioner (not employed) with low income (700 US dollars) from National Security, third member of the group is a male 21 years old student, he is not married living with his parents and partially employed.…
Armstrong, G., & Kotler, P. (2009). Marketing: An introduction (9th ed.). Upper Saddle River, NJ: Pearson Education.…
Met with Phillip for one house, 2’ session. Phillip presented as alert and oriented 4x. Phillip presented groomed and appropriately dressed. Client’s mood presented as melancholy and gloom. Client’s affect was blunted flat. Since the first session, Phillip stated that he hasn’t been so good since the last session. Phillip reported that “work keeps getting more stressful and busier” and “things don’t get easier”. Reportedly, since the last session Phillip stated that he can to the realization that he does not just drink to unwind, but he is using it as more of a form of medicine. In addition, Phillip describes his depressive feelings and experiences. He reports when he comes home from work, he is not in the “not in the mood for anything” and feels that then he needs a drink. Phillip reports that he does not good about himself and does not feel happy or confident enough. Reportedly, when Phillip is he come he can’t do anything in a good mood and he feels as if he is forcing himself to do things. His experience is different at work as he reports not having the time to feel depressed, because…
Understanding customer needs: Know your customers' needs. However awesome your thing or organization is, the direct truth is that no one will get it if they needn't bother with it or trust they needn't trouble with it. Additionally, you won't impact anyone that they need or need to buy what you're advancing unless you unmistakably fathom what it is your customers really require.…
Neiman Marcus: The epitome of luxury shopping. When you walk thru the doors of the department store, the aromas of the expensive perfumes and genuine leathers instantly greet one. The famous department store, originally Neiman-Marcus, originated in Dallas Texas, where their headquarters still operate. Starting with just one store in 1907, Neiman Marcus has now expanded to 42 stores nationwide. They started simply by stocking clothing for the high-class Texan woman, to now having expanded to a men’s section, accessories, shoes, make up and furniture. Although Neiman Marcus is still primarily for the wealthier consumer, they have done a great job at expanding their target market by opening two other type stores, Cusp and Last Call. Cusp is a…
Caller ID allows your phone number to be sent when you make phone calls and receive a phone number when called from a service which has the facility to send CLI. Your phone number will be sent with each call you make using the Optus Mobile Digital Service or Optus Thuraya Service unless you block the…
3. Evaluate the actual advertising of vehicles currently on the market. Define/ describe the advertising message and the target audience. Explain how the media choice supports the message and audience. You may also wish to evaluate the promotional material available at dealerships.…
Consumers should know their consuming behaviour before purchasing a product. The purpose of this portfolio is to review and evaluate my own consuming behaviour distributed over three categories. Firstly, I will review on my philosophical assumptions and to discuss about my beliefs on the importance of advertising and marketing. Secondly, I will identify a consumer behaviour that I have done recently and to analysis what type of decision maker I am. Finally, I will examine how do I express my complaints to the organisation and my dissatisfaction. These three categories are formed by different worksheets. This portfolio is designed to help and understand how to take advantages from my consumer behaviour when purchasing products. Consumer behaviour theories will also be used throughout the portfolio and will demonstrate the linkages to my consumer behaviour.…
This paper was prepared for presentation at the 2010 AADE Fluids Conference and Exhibition held at the Hilton Houston North, Houston, Texas, April 6-7, 2010. This conference was sponsored by the…
She told us "NO" she stated that we "got what we asked for." Her voice tone was very snappy, and she kept cutting us off before we could fully explain why we wanted a refund. In an attempt to not hold up the drive thru, we went in. She was very UNPROFESSIONAL. She literally screamed at us and stated at the top of her lungs "if you go to a restaurant and do not like your order you cannot just return it because you don’t like it!!" I nicely replied, "Yes you can, being a picky eater, I've done it several times." At this point she waves her hand in my husband's face and yelled "Whatever." At this time I was outraged, but I kept my composure because the stored contained many children. My husband finally asked her for her boss’s name. At this time she stormed to the register, got our money and she got a piece of receipt paper out. She wrote down these names "Teresa, Regina, Cole” she also wrote down the phone #. She slammed the money and the paper down on the counter, while giving us a deep sigh and rolling her eyes. My husband assured her that we would be calling back and she, for the second time waved her hands in the air and yelled “Whatever.” We have called several times…
There are many ways and methods a business can monitor and evaluate customer service. Dominos can monitor its customer service by:…
Earlier this evening, I took my family of two sons out for dinner, and we were contemplating whether or not to go do Papa John’s or Domino's for pizza. We ultimately decided to go to Papa John’s due to previous visits being satisfying, but this time, we did not feel the same about the pizza and the employees. We waited for an hour for our pizza to come, the waiter was extremely rude and ignorant, and the pizza did not taste nor look like pizza. My family and I deserve a full refund and an apology for what had occurred at your restaurant today.…
Patient satisfaction is critically important to the health care industry today due to the competitive nature of the field. Patients have many choices when it comes to seeking medical attention, and hospitals are dependent on return business to stay operational. Hospitals have traditionally utilized the semi-private room model in order to increase profitability. A semi-private room is a room shared by two patients. Each patient is given their own bed, but they usually share a single bathroom. Unfortunately the financial practice of using semi-private rooms comes at the expense of patient satisfaction. Research has shown that private rooms increase patient satisfaction, because of the decreased likelihood of nosocomial infection, a quieter…
Imagine your life without the iPhone 4S. You would have many inconveniences and troubles. You would have battery shortages on your cell phone and you would carry unnecessary weight with you. My name is Matthew Wong. I believe that the iPhone 4s is better than the Samsung Galaxy S II. If you’re new to the “smartphone” world, you may not know which smartphone to choose. Is it Apple’s iPhone 4s, which seems like a good choice to everybody, or Samsung’s Galaxy S II? The Apple 's iPhone 4S is obviously the right choice because it has an elegant design, a razor-sharp resolution, and is more portable compared to the Samsung Galaxy S II.…
I have been a loyal customer of your stores for the past 5 years, I have time and again received great service at your mart which is one of the main reasons I shop at your store. But to my surprise, on the date of 12th October, 2013, I was at the receiving end of some very poor service at your mart. On the said date, I made the purchase of my weekly groceries, and headed towards the cash counter to pay for them. The person sitting at the counter, who was wearing the name tag of Jen, was talking on…