Customer Preference for Usage of Android (Os) Mobile Phones
Contact iGR Amanda Louie (512) 554-‐1701 amandal@iGR-‐inc.com
FOR IMMEDIATE RELEASE
New iGR research shows Samsung as most preferred Android device brand among consumers Consumer surveys also show that 45 percent of Android users researched the OS prior to purchase and specifically wanted an Android device
AUSTIN, Texas, January 20th, 2012 – The popularity of the Google Android smartphone operating system (OS) has increased significantly in the last few years. New iGR research shows that, at present, 47 percent of U.S. smartphone users have an Android device, followed by 24 percent who own/use an Apple iPhone. Of the major brands supporting Android, Samsung has the highest brand preference among consumers, followed by Motorola, HTC and LG. ZTE and Huawei ranked toward the bottom of the brands studied, although note that these brands currently sell comparatively lower volumes in the U.S. market. iGR’s new research also shows that 45 percent of Android users researched the OS prior to purchase and specifically selected an Android device when they bought a new smartphone. It also appears that Google’s reputation is driving Android sales – 27 percent of Android users
FOR IMMEDIATE RELEASE
New iGR research shows Samsung as most preferred Android device brand among consumers Consumer surveys also show that 45 percent of Android users researched the OS prior to purchase and specifically wanted an Android device
AUSTIN, Texas, January 20th, 2012 – The popularity of the Google Android smartphone operating system (OS) has increased significantly in the last few years. New iGR research shows that, at present, 47 percent of U.S. smartphone users have an Android device, followed by 24 percent who own/use an Apple iPhone. Of the major brands supporting Android, Samsung has the highest brand preference among consumers, followed by Motorola, HTC and LG. ZTE and Huawei ranked toward the bottom of the brands studied, although note that these brands currently sell comparatively lower volumes in the U.S. market. iGR’s new research also shows that 45 percent of Android users researched the OS prior to purchase and specifically selected an Android device when they bought a new smartphone. It also appears that Google’s reputation is driving Android sales – 27 percent of Android users