Customer Relationship Management and Children Relationship Marketing
Clement Gohin P23 01/18/2011
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Assessment N°1
Word count: 2035 Lesson leader: Dan Bennett
The customer relationship management is defined as a widely-implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities. The relationship with child is defined as an important part of mistake made in hospitality business and is show as example of “unsolicited employee action” in the hospitality sectors by the international encyclopaedia of hospitality management (Abraham Pizam).
“unsolicited employee action” is with”the customer needs failures” and to “the system failures” one of the three most important critical success factors.
Customer relationship marketing has been focused on the business customers first, before being generalised for every adult. The customer relationship management has not to be only focus on the adults, to be perfect it has to satisfied children and their parents who will became in a near future the new customers. That is why we have to ask the question:
So do we need to develop the children relationship marketing as a way to earn loyal customer for life or only as another guest?
So to start to answer and to understand, we need to deal first about why it is important to see children relationship marketing as a possibility to develop a brand loyalty on a long scale.
Trip Advisor has announced the results of its annual family travel survey for 2010. 92% of travellers with children plan to take at least one family vacation this year. It is for the leisure business a huge part of their customers. And it is up from 88 % who did so last year, according to more than 1,100 U.S. travellers
------------------------------------------------- Customer relationship management
-------------------------------------------------
Assessment N°1
Word count: 2035 Lesson leader: Dan Bennett
The customer relationship management is defined as a widely-implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities. The relationship with child is defined as an important part of mistake made in hospitality business and is show as example of “unsolicited employee action” in the hospitality sectors by the international encyclopaedia of hospitality management (Abraham Pizam).
“unsolicited employee action” is with”the customer needs failures” and to “the system failures” one of the three most important critical success factors.
Customer relationship marketing has been focused on the business customers first, before being generalised for every adult. The customer relationship management has not to be only focus on the adults, to be perfect it has to satisfied children and their parents who will became in a near future the new customers. That is why we have to ask the question:
So do we need to develop the children relationship marketing as a way to earn loyal customer for life or only as another guest?
So to start to answer and to understand, we need to deal first about why it is important to see children relationship marketing as a possibility to develop a brand loyalty on a long scale.
Trip Advisor has announced the results of its annual family travel survey for 2010. 92% of travellers with children plan to take at least one family vacation this year. It is for the leisure business a huge part of their customers. And it is up from 88 % who did so last year, according to more than 1,100 U.S. travellers