Customer Relationship Management in Maruti Dealership
A
PROJECT REPORT
ON
“CUSTOMER RELATIONSHIP MANAGEMENT IN MARUTI DEALERSHIP”
FOR
“MARUTI WONDER CARS PVT. LTD.”
SUBMITTED BY
ABHIJEET K. RAUT
UNDER THE GUIDANCE OF
PROF. - MRS. ASHWINI SOVANI
SUBMITTED TO
“UNIVERSITY OF PUNE”
IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF THE DEGREE OF
“MASTERS OF MARKETING MANAGEMENT (MMM)”
THROUGH
VISHWAKARMA INSTITUTE OF MANAGEMENT
PUNE-48
ACKNOWLEDGEMENT
I express great pleasure in introducing my project report titled “Customer Relationship Management In Maruti Dealership”.
I take this opportunity to express my most sincere and heartfelt gratitude to Mr. Mukesh Tadani (Asst. Manager),Mrs. Savita Kulkarni (HR Manager) and Mr. U. G. Umrani (General Manager), Maruti Wonder Cars Pvt. Ltd., Pune, for providing me with a wonderful opportunity to execute this project in their esteemed organization and for patiently mentoring and guiding me throughout the project.
This project would not have been successful without the precious guidance of our director Dr. Sharad Joshi & my project guide Prof. Mrs. Ashwini Sovani, to whom I express my sincere gratitude and all those who have helped me directly and indirectly.
Moreover, I would also like to thank all the employees of Maruti Wonder Cars Pvt. Ltd. for their constant support and help.
Once again I express my gratitude to MARUTI WONDER CARS PVT. LTD., for providing me this enviable opportunity to carry out the project.
Abhijeet K. Raut.
CONTENTS
|Chapter |Description |Page No. |
|1. |Introduction |1 |
|2. |Executive Summary |3 |
|3. |Objectives & Scope of Project |6
PROJECT REPORT
ON
“CUSTOMER RELATIONSHIP MANAGEMENT IN MARUTI DEALERSHIP”
FOR
“MARUTI WONDER CARS PVT. LTD.”
SUBMITTED BY
ABHIJEET K. RAUT
UNDER THE GUIDANCE OF
PROF. - MRS. ASHWINI SOVANI
SUBMITTED TO
“UNIVERSITY OF PUNE”
IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF THE DEGREE OF
“MASTERS OF MARKETING MANAGEMENT (MMM)”
THROUGH
VISHWAKARMA INSTITUTE OF MANAGEMENT
PUNE-48
ACKNOWLEDGEMENT
I express great pleasure in introducing my project report titled “Customer Relationship Management In Maruti Dealership”.
I take this opportunity to express my most sincere and heartfelt gratitude to Mr. Mukesh Tadani (Asst. Manager),Mrs. Savita Kulkarni (HR Manager) and Mr. U. G. Umrani (General Manager), Maruti Wonder Cars Pvt. Ltd., Pune, for providing me with a wonderful opportunity to execute this project in their esteemed organization and for patiently mentoring and guiding me throughout the project.
This project would not have been successful without the precious guidance of our director Dr. Sharad Joshi & my project guide Prof. Mrs. Ashwini Sovani, to whom I express my sincere gratitude and all those who have helped me directly and indirectly.
Moreover, I would also like to thank all the employees of Maruti Wonder Cars Pvt. Ltd. for their constant support and help.
Once again I express my gratitude to MARUTI WONDER CARS PVT. LTD., for providing me this enviable opportunity to carry out the project.
Abhijeet K. Raut.
CONTENTS
|Chapter |Description |Page No. |
|1. |Introduction |1 |
|2. |Executive Summary |3 |
|3. |Objectives & Scope of Project |6