Customer Satisfaction
TVS MOTOR COMPANYINTRODUCTION
It gives me an immense pleasure to present you this entire project. The topic Is
“
ASTUDY REPORT ON CUSTOMER SATISFACTION AND SERVICE ANALYSISOF MANICKBAG TVS IN BELGAUM CITY
”
the study is undergone at ManickbagTVS.The project report focuses on customer satisfaction and post sale services, of ManickbagTVS motors. A two wheeler showroom in Belgaum city.
TVS MOTOR COMPANY
HISTORY OF TWO- WHEELER INDUSTRY IN INDIA
According to a study conducted by global consulting firm Frost and Sullivan, the two-wheeler industry will be the fastest-growing segment of the Indian automobile industry.The study said that of all personal transportation vehicles, the motorcycle segment willgrow the fastest, followed by passenger cars.Automotive sales in the country will get a boost from cuts in the excise duty, new modellaunches, higher disposable incomes and a changing consumer mindset. The Indianautomotive market is now a buyers market and the general economic slowdown makes itimperative for industry participants to stay ahead of demand trends, said the firm.
0.00%10.00%20.00%30.00%40.00%50.00%60.00%70.00%80.00%TwowheelersPassenger vehiclesComercialvehiclesThreewheelersSeries1
Two wheelers 78.63%Passenger vehicles 10.44%Commercial vehicles 4.03%Three wheelers 3.90% BABASAB PATIL
Page-19
TVS MOTOR COMPANY
Two-wheelers: Market Size & GrowthIn terms of volume, 4,613,436 units of two-wheelers were sold in the country in9MFY2005 with 256,765 units exported. The total two-wheeler sales of the Indian industryaccounted for around 77.5% of the total vehicles sold in the period mentioned.After facing its worst recession during the early 1990s, the industry bounced back with a25% increase in volume sales in FY 1995. However, the momentum could not be sustainedand sales growth dipped to 20% in FY 1996 and further down to 12% in FY 1997. Theeconomic slowdown in FY 1998 took a heavy toll of two-wheeler sales, with the year-on-year sales (volume) growth
It gives me an immense pleasure to present you this entire project. The topic Is
“
ASTUDY REPORT ON CUSTOMER SATISFACTION AND SERVICE ANALYSISOF MANICKBAG TVS IN BELGAUM CITY
”
the study is undergone at ManickbagTVS.The project report focuses on customer satisfaction and post sale services, of ManickbagTVS motors. A two wheeler showroom in Belgaum city.
TVS MOTOR COMPANY
HISTORY OF TWO- WHEELER INDUSTRY IN INDIA
According to a study conducted by global consulting firm Frost and Sullivan, the two-wheeler industry will be the fastest-growing segment of the Indian automobile industry.The study said that of all personal transportation vehicles, the motorcycle segment willgrow the fastest, followed by passenger cars.Automotive sales in the country will get a boost from cuts in the excise duty, new modellaunches, higher disposable incomes and a changing consumer mindset. The Indianautomotive market is now a buyers market and the general economic slowdown makes itimperative for industry participants to stay ahead of demand trends, said the firm.
0.00%10.00%20.00%30.00%40.00%50.00%60.00%70.00%80.00%TwowheelersPassenger vehiclesComercialvehiclesThreewheelersSeries1
Two wheelers 78.63%Passenger vehicles 10.44%Commercial vehicles 4.03%Three wheelers 3.90% BABASAB PATIL
Page-19
TVS MOTOR COMPANY
Two-wheelers: Market Size & GrowthIn terms of volume, 4,613,436 units of two-wheelers were sold in the country in9MFY2005 with 256,765 units exported. The total two-wheeler sales of the Indian industryaccounted for around 77.5% of the total vehicles sold in the period mentioned.After facing its worst recession during the early 1990s, the industry bounced back with a25% increase in volume sales in FY 1995. However, the momentum could not be sustainedand sales growth dipped to 20% in FY 1996 and further down to 12% in FY 1997. Theeconomic slowdown in FY 1998 took a heavy toll of two-wheeler sales, with the year-on-year sales (volume) growth