Customer satisfaction
INTRODUCTION
It gives me an immense pleasure to present you this entire project. The topic Is “A STUDY REPORT ON CUSTOMER SATISFACTION AND SERVICE ANALYSIS OF MANICKBAG TVS IN BELGAUM CITY” the study is undergone at Manickbag TVS.
The project report focuses on customer satisfaction and post sale services, of Manickbag TVS motors. A two wheeler showroom in Belgaum city.
EXECUTIVE SUMMARY
Topic of the study: “A study report on customer satisfaction and service analysis of Manickbag TVS in Belgaum city”
Need for study:
To understand the satisfaction level of the customer regarding the service provided by Manickbag TVS, to understand what are the customer requirement and improvement required by them in service .
Objective of the study:
To know the customer satisfaction level towards services of Manickbag TVS.
.To know the problems presently faced by the customers at Manickbag TVS.
To study the post sales service performance.
To know the new area of improvement.
Research Design:
Primary Source: Questionnaire & Personal interaction.
Secondary Source: Company data through Internet.
Sample Size: 100 customers
Location: Belgaum.
Out come & Benefits of the study:
The outcomes of the this project would give the Organization a clear understanding about the customer feedback as well as there satisfaction level and also to understand what the problems faced at the time of service. With the help of this study report the organization come to know the customer feedback and make improvements in the required area.
LITERATURE REVIEW :
About customer satisfaction
Customer satisfaction occurs when the experience obtained from transaction match expectation. Customer may forget experience that match expectation although, customers will generally notice and also remember those experience that deviated from expectation.
This stage is particularly known as dissatisfaction results in to a feeling of
It gives me an immense pleasure to present you this entire project. The topic Is “A STUDY REPORT ON CUSTOMER SATISFACTION AND SERVICE ANALYSIS OF MANICKBAG TVS IN BELGAUM CITY” the study is undergone at Manickbag TVS.
The project report focuses on customer satisfaction and post sale services, of Manickbag TVS motors. A two wheeler showroom in Belgaum city.
EXECUTIVE SUMMARY
Topic of the study: “A study report on customer satisfaction and service analysis of Manickbag TVS in Belgaum city”
Need for study:
To understand the satisfaction level of the customer regarding the service provided by Manickbag TVS, to understand what are the customer requirement and improvement required by them in service .
Objective of the study:
To know the customer satisfaction level towards services of Manickbag TVS.
.To know the problems presently faced by the customers at Manickbag TVS.
To study the post sales service performance.
To know the new area of improvement.
Research Design:
Primary Source: Questionnaire & Personal interaction.
Secondary Source: Company data through Internet.
Sample Size: 100 customers
Location: Belgaum.
Out come & Benefits of the study:
The outcomes of the this project would give the Organization a clear understanding about the customer feedback as well as there satisfaction level and also to understand what the problems faced at the time of service. With the help of this study report the organization come to know the customer feedback and make improvements in the required area.
LITERATURE REVIEW :
About customer satisfaction
Customer satisfaction occurs when the experience obtained from transaction match expectation. Customer may forget experience that match expectation although, customers will generally notice and also remember those experience that deviated from expectation.
This stage is particularly known as dissatisfaction results in to a feeling of
Bibliography: Market Research by Tull and Hawkins Marketing Management by Philip Kotler WWW. Tvmotors.com WWW.tvsvictor.com www.googl.com