Customer Satisfaction Case Study: HNC Fitness, Health and Exercise
Is There Enough Emphasis on Customer Satisfaction?
Reid Kerr College
Centre of Sports Development
HNC Fitness, Health and Exercise
Graded Unit 1
Unit Number: DW 6934
Lecturer: Dianne Teo
Submission Date:
Ashley Milligan
Contents
Contents Page Number
Summary 1
Evidence of Negotiated Access to Facility 2
Legal and Ethical Issues 3
Introduction 4
Aims and Objectives 5
Proposed Action Plan 6
Selection and Justification for Research Methodology 7
Required Resources 8
Barriers 9
Primary Evidence 10 – 16
Secondary Evidence 17 – 18
Evaluation 19 – 21
Conclusion 22
References 23
Appendices 24 – 38
Summary
I selected this premises because I thought it was very popular and active and it occurred to me that this would be a suitable place for generating a vast amount of evidence to meet the title that I have chosen which is; “Is There Enough Emphasis on Customer Satisfaction?”
I chose this title because customer satisfaction is the basis to a successful business and I plan to open my own pole dancing club in the future. With this in mind the area most important to me would be how to satisfy the customer. If I can understand this it should help me build and retain, hopefully, a successful business.
I looked at various aspects including; observation points, interviews and questionnaires for staff and customers. With this I collated both interesting and comprehensive information.
Having evaluated all the results I was able to gain a greater insight into the importance of customer satisfaction.
Evidence of Negotiated Access to Facility
After deciding on the facility I wanted to investigate I made a phone call to the manager of the Barrhead Sports Centre and
Reid Kerr College
Centre of Sports Development
HNC Fitness, Health and Exercise
Graded Unit 1
Unit Number: DW 6934
Lecturer: Dianne Teo
Submission Date:
Ashley Milligan
Contents
Contents Page Number
Summary 1
Evidence of Negotiated Access to Facility 2
Legal and Ethical Issues 3
Introduction 4
Aims and Objectives 5
Proposed Action Plan 6
Selection and Justification for Research Methodology 7
Required Resources 8
Barriers 9
Primary Evidence 10 – 16
Secondary Evidence 17 – 18
Evaluation 19 – 21
Conclusion 22
References 23
Appendices 24 – 38
Summary
I selected this premises because I thought it was very popular and active and it occurred to me that this would be a suitable place for generating a vast amount of evidence to meet the title that I have chosen which is; “Is There Enough Emphasis on Customer Satisfaction?”
I chose this title because customer satisfaction is the basis to a successful business and I plan to open my own pole dancing club in the future. With this in mind the area most important to me would be how to satisfy the customer. If I can understand this it should help me build and retain, hopefully, a successful business.
I looked at various aspects including; observation points, interviews and questionnaires for staff and customers. With this I collated both interesting and comprehensive information.
Having evaluated all the results I was able to gain a greater insight into the importance of customer satisfaction.
Evidence of Negotiated Access to Facility
After deciding on the facility I wanted to investigate I made a phone call to the manager of the Barrhead Sports Centre and