Preview

Customer Satisfaction in Banks

Powerful Essays
Open Document
Open Document
20466 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Customer Satisfaction in Banks
A PROJECT REPORT
SUBMITTED TO LOVELY PROFESSIONAL UNIVERSITY IN PARTIAL FULLFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF DEGREE OF MASTER OF BUSINESS ADMINISTRATION

BY ABINASH PADHA REG.NO. 10900399 UNDER THE SUPERVISION OF MS. KANIKA JHAMB
(Faculty Guide)

DEPARTMENT OF MANAGEMENT LOVELY PROFESSIONAL UNIVERSITY PHAGWARA 2010

1

PREFACE

This research project is a part of the business administration course being taken up at Department of Management Studies, Lovely Professional University, Phagwara.

I was provided opportunity to undergo training at the Jammu and Kashmir bank at its zonal office JAMMU, my field of interest was to study the: “CUSTOMER SATISFACTION TOWARDS JAMMU AND KASHMIR BANK IN JAMMU”

This project has been of great help in providing me an insight into the real life working of an organization. It gave me a chance to apply, all I had learned to practical situations, enhancing my understanding and image of the market and business world.

This experience in decision making and practical application of knowledge has contributed greatly to my growth both as a person and a trainee.

ABINASH PADHA

2

STUDENT DECLERATION

I declare that project entitled:
“CUSTOMER SATISFACTION TOWARDS JAMMU AND KASHMIR BANK

IN JAMMU”

A critical and comprehensive study of Customer satisfaction in banks is my own work. I also undertake that the work is purely academic and no part has been copied or taken from anywhere. This report neither in part nor full is submitted for any degree or diploma in any Institute or college.

ABINASH PADHA MBA (LSM) Registration Number: 10900399 Lovely Professional University

3

4

5

6

ACKNOWLWDGEMENT
My all praises to Almighty God, who blessed me with sufficient courage and capacity to carry out and complete this study. Being aware of my limitations and shortcomings, it was not possible for me to accomplish this work without His help.

I would like to thank the management of the

You May Also Find These Documents Helpful

  • Powerful Essays

    Business Model Yum Brands

    • 6465 Words
    • 26 Pages

    Submitted in Partial Fulfilment for the Requirements of the degree Programme Bachelor of Business Administration…

    • 6465 Words
    • 26 Pages
    Powerful Essays
  • Good Essays

    Subject: Submission of the Internship report “Study on Customer Service Quality and Customer Satisfaction at credit card in the context of Prime Bank Limited”…

    • 12527 Words
    • 51 Pages
    Good Essays
  • Powerful Essays

    This research explores the relationships between service quality, customer involvement and customer satisfaction in the highly competitive banking sector. The study sought to identify the most important attributes in bank settings, which may be used to review characteristics of the banks as experienced by customers. The main aim is to find out customer service quality performed by banks at present and expectations of customers from the banking service. From past studies on this subject it is clear that there is some service quality gap that should be minimized. Banking organizations as well as other authorities interested about the subject can use the article.…

    • 3713 Words
    • 15 Pages
    Powerful Essays
  • Powerful Essays

     Service Quality  Customer Satisfaction  Bank Performance  Service Quality and Customer Satisfaction in the Banking Sector  Service Quality, Customer Satisfaction and Bank Performance in the Banking Sector  Hypotheses, Conceptual Model and Theoretical Framework…

    • 10453 Words
    • 42 Pages
    Powerful Essays
  • Powerful Essays

    This report has been assigned to me during my internship period at HSBC by my organizational supervisor of HSBC, as a core requirement for the completion of my BBA program from North South University. My faculty advisor Mr. Bashir Hussain has also given me approval to do this particular report on the topic of “Relationship of HSBC’s Customers Involvement and their satisfaction level”.…

    • 19312 Words
    • 78 Pages
    Powerful Essays
  • Powerful Essays

    Project Report on Hero Honda

    • 5346 Words
    • 22 Pages

    SUBMITTED IN THE PARTIAL FULFILLMENT FOR THE AWARD OF THE DEGREE OF MASTER IN BUSINESS ADMINISTRATION…

    • 5346 Words
    • 22 Pages
    Powerful Essays
  • Powerful Essays

    Intern Report on Sjibl

    • 1040 Words
    • 5 Pages

    This report is prepared as an internship report which is a mandatory requirement for successful completion of BBA program under University of Rajshahi and which aims to reflect the professional view of real world working environment. This internship report is required to submit after fulfilling 90 days of working experience in an organization as a trainee. I got proper supervision of my academic supervisor A K M Abdul Mazid, Professor, Department of Finance and Banking, University of Rajshahi throughout my internship period for the successful completion of the report titled “Assessing Customer Satisfaction of Shahjalal Islami Bank Limited (Rajshahi Branch)”…

    • 1040 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Customer satisfaction is a major issue in almost all sectors. This can basically determine the success and profitability of a company as a satisfied customer would most likely to ‘spread the good word’ or would have be happy to do business again with the firm. It is an important theoretical and practical issue for market researchers and consumer researchers (Meuter et al, 2000). With positive results in most research, the significance of customer satisfaction and customer retention in strategy development for a “market oriented’’ and “customer focused’’ firm cannot be underestimated (Kohli and Jaworski, 1990). Specifically, Levesque and McDougall (1996) stated that customer satisfaction and retention are critical for retail banks, because of their impact on the company’s profit. With this, there is the challenge for banks to deliver a satisfactory quality service. After all, customer satisfaction is inarguably one of the two core concepts that are at the root of the marketing theory and practice (Spreng and Mackoy, 1996). The other one is service quality but it can be said it is not purely intertwined with customer satisfaction as a customer can be satisfied even though the service is not of high quality. But then, customer satisfaction is considered a must for customer retention and loyalty, and undoubtedly helps in realizing economic goals like profitability, market share, return on investment and other corporate target (Reichheld, 1996; Hackl and Westlund, 2000).…

    • 4590 Words
    • 19 Pages
    Powerful Essays
  • Powerful Essays

    banks and private sector banks in terms of customer satisfaction and to study the various variables of service quality using…

    • 3749 Words
    • 15 Pages
    Powerful Essays
  • Good Essays

    SUBMITTED IN THE PARTIAL FULFILLMENT OF REQUIREMENT FOR THE AWARD OF THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION…

    • 14980 Words
    • 60 Pages
    Good Essays
  • Powerful Essays

    Study of Pure It in Hul

    • 10170 Words
    • 41 Pages

    Submitted in the partial fulfillment of the requirement for the award of the Degree of Master of Business Administration…

    • 10170 Words
    • 41 Pages
    Powerful Essays
  • Powerful Essays

    1.0 Background of The Study Our research introduces the phenomenon on the satisfaction of service quality in CIMB Bank. It consists of the background of study, problem statement, objectives of the researchers in carrying out the study and the importance of the study towards the service quality of the bank in which the study is conducted. Nowadays, customers all over the places are becoming more quality conscious. Hence, there had been an increase in customer demand for a higher quality service. As we all know, satisfaction is a process of retention and customer’s loyalty towards in contributing the growth of a businesses. In this financial service, satisfaction will be the primary focused to be considered. Like one may say, a high satisfaction level likely to pay a higher price for a service. Our study compelled that the bank are to provide an excellent services to their customer in order have a sustainable competitive advantage. According to Mary Osei-Poku (2012), service quality will remains critical in service industries as the businesses strive to maintain a competitive advantage in the marketplace and achieving customer satisfaction. Nevertheless, by establishing long-term customer relationship is like another point of view to generate a positive customer value on the bank service quality. Our study also has led to the…

    • 5702 Words
    • 23 Pages
    Powerful Essays
  • Satisfactory Essays

    Summer Internship in Kotak

    • 8479 Words
    • 34 Pages

    This is to certify that “Sushant Triapthi” has successfully completed the Summer Project titled “Comparison Between Religare & Other Stock Trading Services” from “Religare Securities Ltd, NOIDA Sec-18” as the partial fulfillment of the requirement for the award of degree of Masters of Business Administration (M.B.A.) by U.P. Technical University Lucknow during batch 2009-11.…

    • 8479 Words
    • 34 Pages
    Satisfactory Essays
  • Powerful Essays

    Submitted to LOVELY PROFESSIONAL UNIVERSITY in partial fulfillment of the requirements for the award of degree of MASTER OF BUSINESS ADMINISTRATION…

    • 6968 Words
    • 28 Pages
    Powerful Essays
  • Powerful Essays

    Accenture

    • 8731 Words
    • 30 Pages

    The Challenges to Growth Faced by Small, Medium and Micro Enterprises in the Polokwane Region of South Africa…

    • 8731 Words
    • 30 Pages
    Powerful Essays

Related Topics