Customer Satisfaction in Super Shop
Executive Summary
The word Super market literally means a large shop selling food, drink, household goods, etc.
People choose what they want from the shelves and pay for them as they leave. Basically, a Super Market is a one floor large area consisting of the daily goods that are bought by households. The daily goods include all the fast moving consumer goods like households, groceries, stationeries, cosmetics, etc. These include fresh meat, fruits, vegetables to frozen food stuff etc.
The products the super markets sell are also available at different departmental stores and kitchen markets but still people prefer to visit the super markets for convenience, hygiene and time factors. The main difference between super market and department store lies on the difference of variety of products and size of the outlets. The concept of Super Market is new in Bangladesh. But today, with the current shopping practices prevailing, the need for a real supermarket has become a necessity for the reasons like: (1) Shoppers are quite dissatisfied with the present system of bazaars, corner grocery shops and general stores, (2) super markets offer shoppers a unique shopping experience, (3) conveniently located in central areas, goods are of questionable quality in conventional grocery shops, (4) existing level of service by the sales people in groceries is not acceptable to most customers, consumers want a shop with a full range of grocery items.
Hence they do not have to hop around from shop to shop, super markets offer clean and friendly environment with a wide range of quality products at affordable prices and it has become the primary channel for distribution of foods and other household effects to the consumers. Customers are free to move around the well displayed shelves to see, touch, feel and select the fresh products to buy.
In Bangladesh, daily consumables account for fresh, raw and processed supplies in the form of fruits, vegetables, rice, meat, fish,
The word Super market literally means a large shop selling food, drink, household goods, etc.
People choose what they want from the shelves and pay for them as they leave. Basically, a Super Market is a one floor large area consisting of the daily goods that are bought by households. The daily goods include all the fast moving consumer goods like households, groceries, stationeries, cosmetics, etc. These include fresh meat, fruits, vegetables to frozen food stuff etc.
The products the super markets sell are also available at different departmental stores and kitchen markets but still people prefer to visit the super markets for convenience, hygiene and time factors. The main difference between super market and department store lies on the difference of variety of products and size of the outlets. The concept of Super Market is new in Bangladesh. But today, with the current shopping practices prevailing, the need for a real supermarket has become a necessity for the reasons like: (1) Shoppers are quite dissatisfied with the present system of bazaars, corner grocery shops and general stores, (2) super markets offer shoppers a unique shopping experience, (3) conveniently located in central areas, goods are of questionable quality in conventional grocery shops, (4) existing level of service by the sales people in groceries is not acceptable to most customers, consumers want a shop with a full range of grocery items.
Hence they do not have to hop around from shop to shop, super markets offer clean and friendly environment with a wide range of quality products at affordable prices and it has become the primary channel for distribution of foods and other household effects to the consumers. Customers are free to move around the well displayed shelves to see, touch, feel and select the fresh products to buy.
In Bangladesh, daily consumables account for fresh, raw and processed supplies in the form of fruits, vegetables, rice, meat, fish,
References: 1. Internet 2. Past Survey report 3. Web side of Super shops.