Customer Satisfaction in Washing Machine
INDUSTRY PROFILE
HISTORY OF WASHING MACHINE
Washing machine made their mark in the Indian market in the eighties.
Videocon was the first company in India to introduce washing machine. Over the years it has remained market leader, with an overall market share of 35%, by introducing flexible strategies. Initially, the challenge was to ran away homemakers from their traditional method of washing clothes, but then, owing to high prices, the market appeared to be limited only to upper income urban households.
The 1990s saw a change in the socio-economic scene in the country. Rapid economic growth, increase in the number of working women, changing lifestyles and higher asp rational levels with exposure to satellite television and easy consumer finance meant that demand for consumer goods rose phenomenally.
In India Gust as in USA top loading machines (technically) referred to as vertical of V axis account for 95% of all machines sales (in USA it is 98%), unlike Europe where front loading (H axis) machines dominate problem with bending, water leakage and child safety concern work against H – axis machines.
Washing machines sales by type in 2011
|Type Percentage |
|Top load Twin Tub semi automatic 70.5% |
|Top load fully automatic 19.8% |
|Front load 9.7% |
IMPACT OF HAVING WASHING MACHINE
The total number of branded washing machines selling in India is about 60 lakhs and the current market penetration is about 2%, the Highest being 8% in the urban areas. Last year the washing machine recorded a growth of 5 to 6% and it is estimated that the
HISTORY OF WASHING MACHINE
Washing machine made their mark in the Indian market in the eighties.
Videocon was the first company in India to introduce washing machine. Over the years it has remained market leader, with an overall market share of 35%, by introducing flexible strategies. Initially, the challenge was to ran away homemakers from their traditional method of washing clothes, but then, owing to high prices, the market appeared to be limited only to upper income urban households.
The 1990s saw a change in the socio-economic scene in the country. Rapid economic growth, increase in the number of working women, changing lifestyles and higher asp rational levels with exposure to satellite television and easy consumer finance meant that demand for consumer goods rose phenomenally.
In India Gust as in USA top loading machines (technically) referred to as vertical of V axis account for 95% of all machines sales (in USA it is 98%), unlike Europe where front loading (H axis) machines dominate problem with bending, water leakage and child safety concern work against H – axis machines.
Washing machines sales by type in 2011
|Type Percentage |
|Top load Twin Tub semi automatic 70.5% |
|Top load fully automatic 19.8% |
|Front load 9.7% |
IMPACT OF HAVING WASHING MACHINE
The total number of branded washing machines selling in India is about 60 lakhs and the current market penetration is about 2%, the Highest being 8% in the urban areas. Last year the washing machine recorded a growth of 5 to 6% and it is estimated that the