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Customer Satisfaction of Aarong

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Customer Satisfaction of Aarong
Introduction
Bangladesh is pioneer in garments industry because of its huge man power and low wage. But one thing was lacking in this industry and that was quality design. But now-a-days lot of fashion houses are developing in Bangladesh with a vision to quality design in dresses which is attracting customers from all walks of lives for every class and ages because of its creative design, simplicity and price. The fashion houses have become a name for contemporary fashion for the Bengali society.

Nowadays demand of dresses from Bangladeshi fashion houses has surpassed the demand of Indian and Pakistani salwar kameez because of its creative design, choice of fabrics suited to environment and occasion. Fashion houses also developed a fusion of eastern and western design in women dresses in Bangladesh like short kamiz or women shirts with trouser and with matching scurf. Salwar Kameez, Saries, Payjama Panjabi are also common dresses produced by fashion houses in Bangladesh with varieties of exclusive.

Background
“To provide a stable and gainful source of employment for the under privileged rural artisans, lift up the traditional identity and the commitment of quality service”
On the basis of these principal Aarong started its journey in Bangladesh. Aarong is an organization that is dedicated to change the lives of disadvantages, promoting traditional products from Bangladesh and opening the doors so their products can be exported. Throughout Bangladesh and in international destinations, the name of Aarong is the synonym of quality originality and uniqueness. The designer and the creators of the product range offered by Aarong, have not only established the organization as leaders in deshi handicraft, but have also reignited interest and popularity for styles and traditional crafts that are native to the country. It is the gracious blend of contemporary and customary that ensures that each product is original and saleable in modern society. Aarong



References: 1. Official Website of Aarong Web Address: http://www.aarong.com/ 2. Beautiful Bangladesh Web Address: http://mybeautifulbangladesh.blogspot.com/2012/07/aarong-fashion-house-bangladesh.html 3. Amader Kotha Web Address: http://123.49.57.230/amaderkotha/ak/2012/09/01/diversity-of-aarong-the-helping-hand-to-rural-bangladesh/ 4. Tohus Creation Web Address: http://www.tohuscreation.com/ 5. Google Image Web Address: https://www.google.com.bd/imghp?hl=en&tab=wi

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