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Customer Satisfaction on Extreme Outdoor Activities in Davao City

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Customer Satisfaction on Extreme Outdoor Activities in Davao City
CUSTOMER’S SATISFACTION ON EXTREME OUTDOOR ACTIVITIES
IN DAVAO CITY

A Thesis Presented to the Faculty of the
Hotel and Restaurant Management
College of Business Administration
University of Mindanao
Davao City

In Partial Fulfilment of the Requirements
For the Degree of Bachelor of Science in
Hotel and Restaurant Management

Kimberly A. Grumo

September 2013

APPROVAL SHEET

This Business Research entitled “CUSTOMER’S SATISFACTION ON EXTREME OUTDOOR ACTIVITIES IN DAVAO CITY” prepared and submitted by Kimberly A. Grumo, Prestine Ceasarah J. Padernilla, Fernando C. Carasco, Jebe E. Miel, in partial fulfilment of the requirements in Business 6, has been examined and hereby recommended for approval and acceptance.

DINDO D. SILUD, MSHRM Research Adviser

PANEL OF EXAMINERS

APPROVED by the Committee on Oral Examination with a grade of _______

MARIA RINA T, QUILESTINO, MAEd
Chairperson

AMELIE L. CHICO, DM FLORENCE KRISTINA M. MELLINA, MSHRM Member Member

ACCEPTED in partial fulfilment of the requirements for the degree Bachelor of Science in Hotel and Restaurant Management.

VICENTE SALVADOR E. MONTAÑO, DBA Dean, College of Business Administration

ABSTRACT The main purpose of the study is to determine the level of Customer’s Satisfaction on Extreme Outdoor Activities in Davao City as well as when analyzed according to the profile of respondents. Davao City is also known for showcasing a wide variety of extreme outdoor activities. The researchers believed that satisfaction levels were rising in spite the dangers and wanted to discover why. Descriptive method was utilized in this
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