|Serial No. |Name of the Table |Page No. |
|1 |Classification Of Respondents On The Basis Of Age |29 |
|2 |Classification Of Respondents On The Basis Of Sex |30 |
|3 |Classification Of Respondents On The Basis Of Occupation |32 |
|4 |Classification Of Respondents On The Basis Of Income |34 |
|5 |Classification Of Respondents On The Basis Of Perception About A 150cc – 180cc |36 |
| |Bike In Terms Of Gender | |
|6 |Classification Of Respondents Based On Parameters Influencing Them Buying A |38 |
| |150cc – 180cc Bike | |
|7 |Classification Of Respondents Based On Reasons Make Them Avoid Buying A 150cc – |40 |
| |180cc Bike | |
|8 |Classification Of Respondents Based On Awareness About The Product TVS Apache |42 |
| |Bike | |
|9 |Classification Of
Bibliography: Books referred: • Kotler, Philip and Keller, Kevin Lane, “Marketing Management”; Prentice- Hall of India, New Delhi-110064, 12th edition, 2009. • Evans, Joel and Berman Barry, “Marketing Management”; Cengage Learning, New Delhi-110092, 2008 edition.