What is Customer Service?
Customer Service is any contact between a customer and a company that causes a negative or positive experience by a customer, it also means being able to exceed the needs and expectations of all their customers rather than just meeting them.
“Excellent customer service is about creating a good impression: meeting the needs and exceeding the expectations of visitors, and making them feel welcome, excited and valued.”
(http://www.rmg.co.uk)
Who are the customers?
There are two types of customers customer service deals with. They’re internal and external customers. An internal customer is someone who is directly connected to an organization. An example of an internal customer would be a stakeholder, shareholder and employees. An external customer is someone who is not directly connected to an organization in any way but is someone who uses the company’s services or products.
Stakeholders can be any people or groups of people interested in a business. The main stakeholders in a business are
• Workers
• Managers
• Owners
• Customers
• Customers
• Suppliers
• Government
• Local community
A shareholder is an individual or organization owning one or more share in a company. Pension funds and mutual funds are examples of shareholders that are also organizations. Employees are people who are hired by an organisation or a company who are paid to do a specific job.
There are a lot of different customers that organisations and companies have to take care of, for example The National Maritime museum in London. They have to deal with a variety of different customers everyday such as:
• Individuals- casual visitors, special interest visitors, researchers
• Families- parents with young children
• Groups- mixed age, special interest and education
• People from different cultures and countries who speak different languages- foreign and domestic tourists, people from diverse ethnic and religious communities
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