Big bazaar runs SAP( one of the leading ERP solution provider. ERP means enterprise resource planning- a software solution for various activities like inventory management, billing, supply chain management etc)
Billing Software / Payment counter
The billing software that they use is good, though we need to be extra careful while the items we purchase are being billed. The executive at the counter most probably is extremely busy and tries his best to type in as fast as possible ending up in putting up wrong quantities…. Also be sure about the price of the particular item you have selected as they DO NOT HAVE REFUND policy. They don’t provide “cash back” services neither do they reverse your credit card entry…. All they do is issue credit notes worth the price of products you want to return. And please keep in mind that the validity of such credit notes are extremely low.. I had to almost fight with them to extend the validity till 45 days… All they offer is 15 days in most of the cases!!
E-Naxos DataGen
E-Naxos DataGen is a test data generator is a software that can fill a database with meaningful random data to:Test the behavior of an existing customer.
Database is formed through the issue of future card and card is of three types silver card, gold card and sakthi card. Sakthi card is issued to ladies and this card provides, free sugar(1 kg) per month.
Customer profitability analysis (CPA) is done on the basis of transactions made through the future cards. o Platinum customers (most profitable). o Gold customers (profitable). o Iron customers (low profitability but desirable). o Lead customers (unprofitable and undesirable).
Differentiate customers in terms of: (1) their needs and (2) their value to company.
Interact with individual customers to improve the knowledge about individual needs and to build stronger relationships.
There are four type of analysis done for analysis of CRM
o Periodic Surveys: It’s done on