Customer Service in Tourism
Customer Service in Tourism
Introduction
The tourism industry has for long been known as one of the most profitable industry in the economic world today. The rapid growth of the said industry has increased in demand thus causing high competition in the sector. It is thus vital that quality customer services be implemented to win tourists in this very competitive industry. According to Noe (2010), customer service defines how people relate to one another in the fulfillment of each other’s needs. There ought to be efficiency in the interaction between tourism service providers and customers. Any service provider that is put in charge of assisting a tourist has sole responsibility to care for the needs of the said tourist and help in any way possible via communicating that they are there to be at the customer’s bidding. If a tourist customer interacts with a tourist firm for the first time, there is a high likelihood that the customer services given to her and the way she or he is assisted will determine whether a good relationship will be formed and continued or not. The objective of any tourism business ought to be the provision of quality and highest standard of customer services. This is very important because it encourages satisfied customers to advertise for ones business. These and more are `some of the analysis impacts of customer service tourism development today. Adherence to these and more has largely contributed to the development of the tourism industry and thus adding to the global economy.
These recommendations ought to be implemented under tourism management policies for purposes of better production in the tourism industry. This will consequently bring about more tourists since they value good customer care and comfort where they go. However, in case the customer care offered is bad, dissatisfied customers are able to spread a bad word about the particular
Introduction
The tourism industry has for long been known as one of the most profitable industry in the economic world today. The rapid growth of the said industry has increased in demand thus causing high competition in the sector. It is thus vital that quality customer services be implemented to win tourists in this very competitive industry. According to Noe (2010), customer service defines how people relate to one another in the fulfillment of each other’s needs. There ought to be efficiency in the interaction between tourism service providers and customers. Any service provider that is put in charge of assisting a tourist has sole responsibility to care for the needs of the said tourist and help in any way possible via communicating that they are there to be at the customer’s bidding. If a tourist customer interacts with a tourist firm for the first time, there is a high likelihood that the customer services given to her and the way she or he is assisted will determine whether a good relationship will be formed and continued or not. The objective of any tourism business ought to be the provision of quality and highest standard of customer services. This is very important because it encourages satisfied customers to advertise for ones business. These and more are `some of the analysis impacts of customer service tourism development today. Adherence to these and more has largely contributed to the development of the tourism industry and thus adding to the global economy.
These recommendations ought to be implemented under tourism management policies for purposes of better production in the tourism industry. This will consequently bring about more tourists since they value good customer care and comfort where they go. However, in case the customer care offered is bad, dissatisfied customers are able to spread a bad word about the particular
References: Canwell, D., 2003. Leisure and Tourism. Unites States: Nelson Thornes. Fyall, A., 2005. Tourism marketing: a collaborative approach. Britain: Cromwell press. Goeldner, R., 2009. Tourism: Principles, Practices, Philosophies. United States: John Wiley. Inbakaran, R. 2005.Understanding Resort Visitors through segmentation. Journal of Tourism and Hospitality Research, pp5-13. Middleton, C., 2009. Marketing in Travel and Tourism.4th ed. United States: Elsevier. Myra, P. 2010.Tourism. ASEAN Journal on Hospitality and Tourism. July, Volume 9, Number 2. Noe, P., 2010. Tourist Customer Service Satisfaction; an Encounter Approach. United States: Routeledge. Pearce, L., 2011.Tourism. Journal of Tourism Studies.pp.1-3. Rodgers, J., 2001. Travel and Tourism. Chicago: Heinemann. Tassiopoulos, D., 2008. New Tourism Ventures: an Entrepreneurial and Managerial approach. South Africa: Juta.