I am working as Assistant Head of the Customer Service Department. The profits last year made a decrease which resulted in increase for competitors in the Travel and Tourism Industry.
First Impressions My first impressions on Alton Towers were that the company image that currently stands is very good, the logo is bright and it also shows that the company is the wonderland that people want to visit, the premises which holds Alton Towers is immaculate. When you first walk through the gates you have an adrenaline rush because you can see the rides and hear people talking about the ride they have just been on or the shop they just visited was great and the staff were very helpful or fun to talk to.
Speed and Accuracy of Service
The staff are very well trained and hold a very high customer service attitude. When you are in the park the speed and accuracy of service is 5*, you are served with high customer service and very quickly, I noticed that the queue in a food outlet was very long and within 10 minutes the queue had become just one person waiting for their food, I also noticed that not one person had returned to the counter to return a product or complain, this shows that the speed and accuracy of the service is perfect, there is always room for improvement within the business but I can honestly say that I could not pick fault on this particular subject.
Consistency
I have visited Alton Towers 4 times since 2011 and each time I have made a visit to the attraction the customer service has been high quality, I have never had a bad experience at the park, which shows that they are constantly maintaining the high quality level of customer service. There are 2,500 employees at the park and each employee is put through an intensive training program before they can act on their job role to the correct and high standard expected of them.
Products and Services Offered
Alton Towers offer a wide range of products and services, there are 2 hotels