CWBM

A. Executive Summary 4
A1. Business Identification: 4
A2. Mission, Goals and Objectives: 4
A3. Keys to Success: 4
B. Company Summary 5
B1. Industry History: 5
B2. Legal Form of Ownership: 5
B3. Location and Facilities: 5
B4: Management Structure: 6
B5. Products and Service: 6
C. Market Analysis 6
C1: Target Market 6
C2: Industry Analysis 7
C3: Competitive Analysis 7
D. Market Strategy 8
D1: 4Ps. 8
D2: Price List- 8
D3: Selling Strategy- 8
D4: Sales Forecast- 9
E. Implementation Strategy 9
E1. Overall Strategy- 9
E2. Implementation- 10
E3. Control Plan- 10
F. Financial Statements and Projections 11
F1. Revenue and Cost Estimate- 11
F2. Forecasted Profit and Loss Statement 12
F3. Forecasted Balance Sheet- 13
G1. Financial Projections 14
G1a- Breakeven Point- 14
G1b-Financial Position: 14
G1c-Capital/Investment Needs: 14
References 15 . Executive Summary
A1. Business Identification:
A sole proprietorship centered in Ridgecrest, CA, Bananas for Baking is a home baked goods business. Bananas for Baking will be based out of a home kitchen and caters to local coffee houses, event planners, and convention organizers. The intent of this business plan is to identify the overall operation and financial state of Bananas for Baking as it currently exists. Also this plan will provide perspective on current strategies related to company goals, finances, and sales strategies, as well as a projection of future financial status.
A2. Mission, Goals and Objectives:
The mission of Bananas for Baking is to provide fresh and delicious home baked goods to a variety of clients. The goal of Bananas for Baking is to be the premier home bakery in Ridgecrest, California. Bananas for Baking will provide tasty treats for events that local businesses and residents put on. Specialty items include Chocolate Chip Banana Bread Muffins, Sugar Jumbles with Chocolate Chips, and simple cakes. The objective for Bananas for Baking is to provide

References: City of Ridgecrest (unknown date). Starting a Business. Retrieved from http://ci.ridgecrest.ca.us/general/starting-a-business on June 23, 2012 County of Kern (unknown date). Agriculture and Measurement Standards. Retrieved from http://www.kernag.com/wm/wm.asp on June 23, 2012 McQuarrie, Jack (Ogden Publications, Inc.) (January/February 1976). How to Start a Home Bakery of Your Own. Retrieved from http://www.motherearthnews.com/real-food/how-to-start-a-home-bakery-zmaz76zhar.aspx on June 21, 2012 Olver, Lynne (Food Timeline) (June 19, 2012). Food Timeline FAQs: restaurants, chefs, & foodservice. Retrieved from http://www.foodtimeline.org/restaurants.html on June 19, 2012 Unknown Author (unknown date). Key Statistics on the Growing Home-Based Business Market Retrieved from http://www.homebusinessmag.com/newsstand/news/key-statistics-growing-home-based-business-market on June 29, 2012