Cyclermate Case Study
11/2014
Intergrated Business
Name: Nguyen Thi Diem
Class: FB5A
Professor name: Dr. Nguyen Thu Thuy
Cyclermate Case Study
A. Content
I. An executive summary ...........................................................3
II. Introduction ...............................................................................3
III. Analysis of Business Environment
1. PEST analysis ..............................................................................3-4
2. SWOT analysis .............................................................................4-6
IV. Analysis of Business Management
1. Financial problems .........................................................................6
2. Operation problems ........................................................................7
3. Human Resources management problems ......................................7
V. Solution
A. Short term and immediate planning
1. Financial problems ...............................................................8
2. Operation problems ..............................................................8
3. Human Resources management problems .........................8-9
B. Long term and efficiency improvements .........................................9
VI. Conclusion ...................................................................................9
VII. Recommendations ...................................................................10
VIII. References .................................................................................10
I. An executive summary
Dai Armstrong and Lewis Llewellyn are the two men who planned to open their own company after being superfluous due to the shutting down of the steel plants in their town of South Wales were Dai Armstrong and Lewis Llewellyn. They became good friends because of taking part in the local club of cycle touring together and decided to start Cyclermate, which was a bicycle
References: 1. http://www.termpaperwarehouse.com/essay-on/Cyclermate/233009 2. http://www.studymode.com/subjects/cyclermate-ltd-page1.html 3. http://www.studymode.com/essays/Cyclermate-1270070.html 4. http://www.markedbyteachers.com/university-degree/business-and-administrative-studies/financial-and-other-problems-faced-by-cyclermate-bicycle-manufacturers.html 5. https://www.freelancer.ph/job-search/cyclermate/1/ 6. http://sitepagestats.com/keyword/cyclermate_report 7. http://www.profoundessaywriters.com/questions/cyclermate-stage-one-individual-report/ 8. http://essaycapitalw.blogspot.com/2013/05/cyclermate-case-study.html 9. http://academicessayswriters5.blogspot.com/2014/09/cyclermate.html