Businesses promote to increase AWARENESS, They may also wish to persuade, remind or strengthen a brands image. Adverts can include methods such as: Billboards, Buses, Posters, Pictures, Leaflets, Direct mail, Magazines, Newspapers, Radio, Air balloons, Uniforms, Classified, Hand-out. A business can find that it has spent all of its money on promotion but that there is no real effect on sales, promotion can be expensive but if it is not right sort of promotion can be ineffective, on the other hand it is sometimes be true that promotion that is free or very cheap can be just as effective as an expensive promotional campaign.
A smaller business will obviously have less of a promotion budget than a larger one. This will limit to certain media. A reminder that advertising should attract Attention, create Interest, develop Desire and to Action.
Internal Recruitment: involves employing current staff.
External Recruitment: involves employment from staff outside the company.
Internal Recruitment: filling vacancies from within the business through promotion, retraining or relocation.
Newsletters –
Advantages:
The owner knows how well the employee works and the promotion will cause the employee to work harder
It is cheaper and quicker to recruit
Disadvantages:
No new/different ideas can be introduced as this source of recruitment is looking to fill vacancies from within the existing workforce
Another job vacancy is now available and would need to be filled in
Shop Windows -
Advantages:
The candidates already know how the business works as well as knowing the ins and outs’ this is easy when recruiting internally because the person is already familiar with the system.
The business/manager will already know the strengths and weakness of the employee and will be able to give