Dabur Odomos

FORTIFY

PAP Category for Mosquito Repellents

Objectives of Research

The major objective of the research is to:- * Identify touch points for reaching the consumers. * How to create relevance for PAP category. * Identify the barriers for usage of Odomos.
Data Sources

To collect the data we followed primary research method to collect data.
Primary Data
Questionnaire Survey
Structured Personal Interview
Questionnaire Design

Sample Design

My sample size consist of
Mothers with kids in the age group of 5 - 12 years
Users of Liquid vaporizers
Sample Location: Greater Noida
22/10/2012
Sampling Technique: Convenience and Judgmental sampling.

Submitted By:
Ankit Kotwani
Ankit Gupta
Karan Arora

Analysis of Data

After the data collected, it was analyzed to extract finding from it. Analysis was done by feeding the data in Microsoft Excel and SPSS Software. Following results were interpreted.

Percent

Percent
MDCF
Malaria, dengue and chickngunia
Malaria and
Dengue
All
Dengue
Malaria
60
50
40
30
20
10
0
6.67%
13.33%
60.00%
13.33%
3.33%
3.33%
Awareness_ Disease

Awareness of Diseases due to Mosquitoes

| Frequency | Percent | Valid Percent | Cumulative Percent | Valid | Malaria | 1 | 3.3 | 3.3 | 3.3 | | Dengue | 1 | 3.3 | 3.3 | 6.7 | | All | 4 | 13.3 | 13.3 | 20.0 | | Malaria and dengue | 18 | 60.0 | 60.0 | 80.0 | | malaria, dengue and chikungunya | 4 | 13.3 | 13.3 | 93.3 | | M,D,C,F | 2 | 6.7 | 6.7 | 100.0 | | Total | 30 | 100.0 | 100.0 | |

Percent
All except
Coil
LVP, Coil
& sprays

124
Creams,
LVP & coil
LVP &
Sprays
LVP &
Coil
Cream&
LVP
Sprays
Coil
LVP
40
30
20
10
0
3.33%
3.33%
3.33%
3.33%
10.00%
10.00%
20.00%
6.67%
3.33%
36.67%
Product_use

Use of Mosquito Repellent/s | Frequency | Percent | Valid Percent | Cumulative Percent | Valid | LVP | 11 | 36.7 | 36.7 | 36.7 | | Coil