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Daffodil International University
Daffodil International University

Internship Report
On
Marketing Challenges of Readymade Garments Industry in Global Market: A Comparative Study on Lusaka Group

Supervised By:
Mr.Gouranga Chandra Debnath
Assistant Professor
Department of Business Administration Daffodil International University

Prepared By:

Md.Nahid Hasan
ID NO # 073-11-2130
Batch: 18th
Major: Marketing

Date of Submission: 31-08-2014

Letter of Transmittal

31-08-2014
Mr.Gouranga Chandra Debnath
Assistant Professor
Daffodil International University

Subject: Submission of Internship report.

Dear Sir,
It is my great pleasure to submit the internship report on Marketing Challenges of Readymade Garments Industry in Global Market: A Comparative Study on Lusaka Group Ltd. This is an academic part of BBA Degree for your kind consideration.
Prior to prepare my internship report, I have started to study relevant working papers, previous researches and other information related to my internship topics. This topic is very much significant issue in the present time garments Industry. I tried my level best to surround all the issues covering the topic.
Within the time limit, I have to make this report as comprehensive as possible. But there may be some mistakes due to various limitations. For this reason, I beg your kind consideration in this regard.

Sincerely yours,

Md.Nahid Hasan
ID NO: 073-11-2130
Major: Marketing
Batch:18th
BBA Program

Letter of Acceptance

This is to certify that the Internship report on Marketing Challenges of Readymade Garments Industry in Global Market: A Comparative Study on Lusaka Group has been submitted for the award of the degree of Bachelor of Business Administration (BBA) major in Marketing from Daffodil International University carried out by Md.Nahid Hasan of 18thbatch bearing ID: 073-11-2130, under my supervision. To the best of my knowledge and as per his


References: • Kotler, P. (2003) Marketing Management, 11th edition, Prentice Hall Inc., New Jersey. • Malhotra, K.M. (2003) Karketing Research. 3rd edition, Prentice Hall International, Inc., New Jersey. • By Lloyd L • S.P. Gupta, M.P. Gupta, (2002), New edition. • Richard I
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