Daniel Gilbert Rhetorical Analysis

In Daniel Gilbert's article he uses persuasive tools to persuade and inform his audience. Gilbert uses the persuasion tools ethos and logos to relay his information to his readers. He provides research data and facts he discovered through extensive research. This way of appealing to their readers is called logos. Logos is the process of showing your audience that the author is intelligent and can be trusted. . Using logic or reason to support a claim is excellent because it can apply to any race, ethnicity, gender, and age. This allows him to communicate with his audience by appealing to the reader/ audiences logical side. He effectively demonstrates research he collected by providing the results to his readers. This is really effective when
trying to convince readers to agree with what the author is saying. This gives the readers a sense of approval to what the author is saying because it shows the author has done research. It makes the writer seem more intelligent and trustworthy. He provides graphs of his results to his readers and explains the graph to his readers.