Daniel Marketing Firm Analysis
Marketing 5805
Firm Analysis Project
Firm: Daniel Memorial, Inc.
Description: Daniel is a nonprofit organization serving at-risk youth from the community through a wide variety of programs. Some of the services offered include: therapeutic foster homes, independent living skills and housing for homeless youth, juvenile dependency intervention, residential treatment, and community based treatment through the dependency court system which is contracted through the Department of Children and Families. The agency also provides counseling, medication management, and behaviorist services to the children it serves.
1. Create or describe a strategy for your firm, as operationalized by Collis and Rukstad. Be sure to be comprehensive and specific when separately describing your objective/scope/advantage and the subcomponents of each one. As a final portion of your answer, append and describe the activity-system map of your firm. [Figure 1]
The strategy, or competitive game plan, for daniel will consist of three elements. It will consist of the objective (the ends), scope (domain), and advantage (means). The objective is to grow to become the leader in the state as a provider of licensed therapeutic foster care and residential treatment facility through engaging in new business partnerships and growth through positive reputation and responsible fiscal management. The scope of this objective consists of three dimensions: offering or customer, geographic location, and vertical integration. The offering specifically is mental health services to be provided to the customer (at-risk youth determined eligible for Medicaid mental health funding). The agency is not in the position to accept self-pay funding, nor to serve youth determined not to be eligible for Medicaid funding. The geographic location that services are available will be taken into consideration when admitting clients, and also growth and expansion of the agencies geographical
Firm Analysis Project
Firm: Daniel Memorial, Inc.
Description: Daniel is a nonprofit organization serving at-risk youth from the community through a wide variety of programs. Some of the services offered include: therapeutic foster homes, independent living skills and housing for homeless youth, juvenile dependency intervention, residential treatment, and community based treatment through the dependency court system which is contracted through the Department of Children and Families. The agency also provides counseling, medication management, and behaviorist services to the children it serves.
1. Create or describe a strategy for your firm, as operationalized by Collis and Rukstad. Be sure to be comprehensive and specific when separately describing your objective/scope/advantage and the subcomponents of each one. As a final portion of your answer, append and describe the activity-system map of your firm. [Figure 1]
The strategy, or competitive game plan, for daniel will consist of three elements. It will consist of the objective (the ends), scope (domain), and advantage (means). The objective is to grow to become the leader in the state as a provider of licensed therapeutic foster care and residential treatment facility through engaging in new business partnerships and growth through positive reputation and responsible fiscal management. The scope of this objective consists of three dimensions: offering or customer, geographic location, and vertical integration. The offering specifically is mental health services to be provided to the customer (at-risk youth determined eligible for Medicaid mental health funding). The agency is not in the position to accept self-pay funding, nor to serve youth determined not to be eligible for Medicaid funding. The geographic location that services are available will be taken into consideration when admitting clients, and also growth and expansion of the agencies geographical