Danish Crown Analysis
Danish Crown
-How to secure Danish Crown’s future?
By
Konstantin Tsonev
3 December 2012
Danish Crown
-How to secure Danish Crown’s future?
The AP Degree in Marketing Management Author: Konstantin TsonevSupervisors: Helle Eskesen, Jes Holten LützhøftAssignment: Project A – Danish CrownCharacters: 33157Submitted: 03.12.2012 |
Table of Contents Page 1. Project description 3 1.1. Background description 3 1.2. Purpose 4 1.3. Problem formulation 4 1.4. Delimitations 4 1.5. Choice of models and methods 5
2. Organization 5 2.1. Supply chain management (SCM) 5 2.1.1. Suppliers 5 2.1.2. Producer 5 2.1.3. Distributors 6 2.1.4. Retailers 6 2.1.5. End user 6 2.1.6. Conclusion 6 2.2. External environment 6 2.2.1. Conclusion 6
3. Communication 7 3.1. Web site analyses 7 3.2. Rhetoric and persuasive strategies 7 3.3. Hofstede dimensions 8 3.3.1. Power distance 8 3.3.2. Individualism 8 3.3.3. Masculinity/ Femininity 8 3.3.4. Uncertainty avoidance 8 3.3.5. Long term orientation 9 3.4. Conclusion 9
4. Business Law 9 4.1. Case 1 9 4.1.1. Conclusion 10 4.2. Case 2 10 4.2.1. Conclusion 10
5. Economics 10 5.1. Annual report analysis 10 5.1.1. Profitability 10 5.1.2. Earning capacity 11 5.1.3. Capital structure 11 5.1.4. Conclusion 12 5.2. Market structures 12
6. Marketing 12 6.1. Partial PEEST 12 6.1.1. Political/legal 12 6.1.2. Economic 13 6.1.3 Ecological/physical environmental 13 6.1.4 Social/Cultural 13 6.2. Porter’s 5 forces 13 6.2.1. New entrants 13 6.2.2. The bargaining power of suppliers 13 6.2.3. The bargaining power of buyers 14 6.2.4. Threat of substitutes 14 6.2.5. Industry competitors 14 6.3. Conclusion 14
7. Conclusion 14
Bibliography 15
Appendix 1 – External environment 15
Appendix 2 – Web Chart 18
-How to secure Danish Crown’s future?
By
Konstantin Tsonev
3 December 2012
Danish Crown
-How to secure Danish Crown’s future?
The AP Degree in Marketing Management Author: Konstantin TsonevSupervisors: Helle Eskesen, Jes Holten LützhøftAssignment: Project A – Danish CrownCharacters: 33157Submitted: 03.12.2012 |
Table of Contents Page 1. Project description 3 1.1. Background description 3 1.2. Purpose 4 1.3. Problem formulation 4 1.4. Delimitations 4 1.5. Choice of models and methods 5
2. Organization 5 2.1. Supply chain management (SCM) 5 2.1.1. Suppliers 5 2.1.2. Producer 5 2.1.3. Distributors 6 2.1.4. Retailers 6 2.1.5. End user 6 2.1.6. Conclusion 6 2.2. External environment 6 2.2.1. Conclusion 6
3. Communication 7 3.1. Web site analyses 7 3.2. Rhetoric and persuasive strategies 7 3.3. Hofstede dimensions 8 3.3.1. Power distance 8 3.3.2. Individualism 8 3.3.3. Masculinity/ Femininity 8 3.3.4. Uncertainty avoidance 8 3.3.5. Long term orientation 9 3.4. Conclusion 9
4. Business Law 9 4.1. Case 1 9 4.1.1. Conclusion 10 4.2. Case 2 10 4.2.1. Conclusion 10
5. Economics 10 5.1. Annual report analysis 10 5.1.1. Profitability 10 5.1.2. Earning capacity 11 5.1.3. Capital structure 11 5.1.4. Conclusion 12 5.2. Market structures 12
6. Marketing 12 6.1. Partial PEEST 12 6.1.1. Political/legal 12 6.1.2. Economic 13 6.1.3 Ecological/physical environmental 13 6.1.4 Social/Cultural 13 6.2. Porter’s 5 forces 13 6.2.1. New entrants 13 6.2.2. The bargaining power of suppliers 13 6.2.3. The bargaining power of buyers 14 6.2.4. Threat of substitutes 14 6.2.5. Industry competitors 14 6.3. Conclusion 14
7. Conclusion 14
Bibliography 15
Appendix 1 – External environment 15
Appendix 2 – Web Chart 18
Bibliography: Askehave, I., 2009. От: Meanings and Messages. Århus: Academica. Askehave, I., 2009. In: Meanings and Messages. s.l.:Academica. Bohlbro, H. B. D. a. D., 2010. Value-added logistics in supply chain management. In: Copenhagen: Academica, pp. 15,86,87. Sloman, J., 2001. In: Essentials of economics. s.l.:s.n.