Dannon Case Analysis Essay
Dannon Case Analysis
Michael Kuehne
3/23/13
Managerial Communications
The Dannon Company is one of the oldest and most recognized yogurt manufactures in the US market. Many Americans growing up the strange appearance, smell and mouth feel of the yogurt in that white and blue cup.
The Dannon Company, Inc., has its roots in Spain, where Danone was founded by Isaac Carasso in 1919. Having previously lived in the Balkans where yogurt was a dietary staple, Carasso decided to introduce this healthy product in Barcelona. He opened a small yogurt business named "Danone," meaning "Little Daniel" after his son.
During World War II, Daniel Carasso immigrated to the United States. In 1942, he founded the first American yogurt company, Dannon Milk …show more content…
Dannon relies heavily on low head count and external business partners to drive innovation company initiatives. Roughly half of the employees within Dannon are not native English speakers and were not born in the US. Cultural differences make working with internal partners challenging, it makes aligning and managing key external vendors extremely challenging as well.
2. Dannon has an incredibly high turnover rate. There are very few individuals who have been with the company for over 3 years.
The Dannon Company is to date roughly 2 billion dollar company. When comparing Dannon to other consumer packaged goods companies the largest discrepancy is the head count. By way of comparison Avon Inc. employs roughly 350 individuals for it’s R&D, Avon currently generates 4 billion in revenue. Dannon currently employs 28 people for it’s R&D and they roughly generate half the revenue that Avon does.
Dannon has by and large a very low headcount, for the entire corporation Dannon employs 270 individuals that collectively manage R&D, Marketing, Sales, Operations, Finance. The way that the company is managed from the C-Suite is an administrative approach to managerial communication.
The management of Dannon follows 6 of Henri Fayol’s principles of
Michael Kuehne
3/23/13
Managerial Communications
The Dannon Company is one of the oldest and most recognized yogurt manufactures in the US market. Many Americans growing up the strange appearance, smell and mouth feel of the yogurt in that white and blue cup.
The Dannon Company, Inc., has its roots in Spain, where Danone was founded by Isaac Carasso in 1919. Having previously lived in the Balkans where yogurt was a dietary staple, Carasso decided to introduce this healthy product in Barcelona. He opened a small yogurt business named "Danone," meaning "Little Daniel" after his son.
During World War II, Daniel Carasso immigrated to the United States. In 1942, he founded the first American yogurt company, Dannon Milk …show more content…
Dannon relies heavily on low head count and external business partners to drive innovation company initiatives. Roughly half of the employees within Dannon are not native English speakers and were not born in the US. Cultural differences make working with internal partners challenging, it makes aligning and managing key external vendors extremely challenging as well.
2. Dannon has an incredibly high turnover rate. There are very few individuals who have been with the company for over 3 years.
The Dannon Company is to date roughly 2 billion dollar company. When comparing Dannon to other consumer packaged goods companies the largest discrepancy is the head count. By way of comparison Avon Inc. employs roughly 350 individuals for it’s R&D, Avon currently generates 4 billion in revenue. Dannon currently employs 28 people for it’s R&D and they roughly generate half the revenue that Avon does.
Dannon has by and large a very low headcount, for the entire corporation Dannon employs 270 individuals that collectively manage R&D, Marketing, Sales, Operations, Finance. The way that the company is managed from the C-Suite is an administrative approach to managerial communication.
The management of Dannon follows 6 of Henri Fayol’s principles of