Danone in India
Danone in India
History of Danone India
Danone India is today a huge part in the work of internationalization of the French group Danone.
This subsidiary was established in two steps. Danone first established in 1989 a merger with an Indian group called Britannia, they were just participative. Then in 1993, they took the control of Britannia so it became a Danone subsidiary.
At this time, it was said that this buying had required an investment of RS 150 cores.
Danone becomes after this merger the number one in biscuit and water on the Indian market thanks to three principal brands: Aqua, Britannia and Tiger. The fact that these three brands were already well known and appreciate by the Indian consumers permit to Danone to win market parts very quickly.
The macro environmental environment
The Republic of India is a country that occupies the greater part of the Indian subcontinent. It has a coastline of over seven thousand kilometers (4349 miles).
India is the seventh-largest country by geographical area and has one of the most diverse populations of wildlife, geographical terrain and climate systems. Indeed it is the second most populous country in the world with nearly 1.1 billion people in 2005.It also is the world's largest liberal democracy. India has 28 states and 7 territories, and recognizes 22 official languages spoken across its diverse regions. After decades of intensive efforts to combat the widespread poverty, illiteracy and poor living conditions across the country, India's economy is today the fourth-largest in the world in terms of purchasing power parity (PPP) and the tenth-largest in nominal terms. Once reliant heavily on agriculture, India's economy is one of the fastest-growing in the world, and the nation is familiar with modern businesses and high-technology industries.
External analysis: PEST analysis
Indian market is today still very difficult to penetrate and particularly for western firms. But the strategy of
History of Danone India
Danone India is today a huge part in the work of internationalization of the French group Danone.
This subsidiary was established in two steps. Danone first established in 1989 a merger with an Indian group called Britannia, they were just participative. Then in 1993, they took the control of Britannia so it became a Danone subsidiary.
At this time, it was said that this buying had required an investment of RS 150 cores.
Danone becomes after this merger the number one in biscuit and water on the Indian market thanks to three principal brands: Aqua, Britannia and Tiger. The fact that these three brands were already well known and appreciate by the Indian consumers permit to Danone to win market parts very quickly.
The macro environmental environment
The Republic of India is a country that occupies the greater part of the Indian subcontinent. It has a coastline of over seven thousand kilometers (4349 miles).
India is the seventh-largest country by geographical area and has one of the most diverse populations of wildlife, geographical terrain and climate systems. Indeed it is the second most populous country in the world with nearly 1.1 billion people in 2005.It also is the world's largest liberal democracy. India has 28 states and 7 territories, and recognizes 22 official languages spoken across its diverse regions. After decades of intensive efforts to combat the widespread poverty, illiteracy and poor living conditions across the country, India's economy is today the fourth-largest in the world in terms of purchasing power parity (PPP) and the tenth-largest in nominal terms. Once reliant heavily on agriculture, India's economy is one of the fastest-growing in the world, and the nation is familiar with modern businesses and high-technology industries.
External analysis: PEST analysis
Indian market is today still very difficult to penetrate and particularly for western firms. But the strategy of