Danonne Strategic Paper
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Danone Group | Strategic Management Project | | * DiaaGalal. * Ola Abd el Moez * Ola Ahmed. * Ibrahim Fikry. | | | | |
Outline * Introduction…………………………………………………………………….. Page * Mission Statement…………………………………………………………….Page * External Assessment………………………………………………………….Page * Internal Assessment………………………………………………………… Page * Objectives………………………………………………………………………. Page * SWOT Analysis…………………………………………………………………. Page
Introduction
Groupe Dandone is a French multinational Company based in Paris. The original company bearing the corporate name was founded in 1919 in Barcelona as a small factory producing yoghurt. Ten years later, the company moved from Spain to France, and the first French factory was built. By 2007, it swapped its world number 2 position as producer of cereals and biscuits. They have sold the biscuits division to Kraft Foods.
The Group has a worldwide international presence. Danone is a world leader in dairy products and bottled water.
Vision
“The DANONE’s vision is to be the leading health, wellness, and Nutrition Company in the world”
The Business Mission
Mission statement
Danone intention is to be the first choice of customers when it comes to food products by providing premium quality products in terms of benefits, tastes, and nutrition by applying the latest technology and developing research to build tomorrow’s innovation in brining better health and taste.
Our people are the most important asset; we hire high quality staff besides the novice people from all around the world and develop talented ones; we help bring the best in them.
The customer is everything; we must stay close to our customers and make sure we are satisfying their needs and wants.
We believe that we have to maintain a strong friendly thoughtful place toward the environment and the community we live in.
The External Assessment
Economic Forces 1- Local markets vary
Danone Group | Strategic Management Project | | * DiaaGalal. * Ola Abd el Moez * Ola Ahmed. * Ibrahim Fikry. | | | | |
Outline * Introduction…………………………………………………………………….. Page * Mission Statement…………………………………………………………….Page * External Assessment………………………………………………………….Page * Internal Assessment………………………………………………………… Page * Objectives………………………………………………………………………. Page * SWOT Analysis…………………………………………………………………. Page
Introduction
Groupe Dandone is a French multinational Company based in Paris. The original company bearing the corporate name was founded in 1919 in Barcelona as a small factory producing yoghurt. Ten years later, the company moved from Spain to France, and the first French factory was built. By 2007, it swapped its world number 2 position as producer of cereals and biscuits. They have sold the biscuits division to Kraft Foods.
The Group has a worldwide international presence. Danone is a world leader in dairy products and bottled water.
Vision
“The DANONE’s vision is to be the leading health, wellness, and Nutrition Company in the world”
The Business Mission
Mission statement
Danone intention is to be the first choice of customers when it comes to food products by providing premium quality products in terms of benefits, tastes, and nutrition by applying the latest technology and developing research to build tomorrow’s innovation in brining better health and taste.
Our people are the most important asset; we hire high quality staff besides the novice people from all around the world and develop talented ones; we help bring the best in them.
The customer is everything; we must stay close to our customers and make sure we are satisfying their needs and wants.
We believe that we have to maintain a strong friendly thoughtful place toward the environment and the community we live in.
The External Assessment
Economic Forces 1- Local markets vary