Darden Business Analysis
Darden Case Analysis
February 14, 2010
Table of Contents
ORGANIZATION MISSION …………………………………………………………. 1
CORPORATE OBJECTIVES ………………………………………………………….1
Strategic objectives………………………………………………………………………1
Financial Objectives ……………………………………………………………………..2
CORPORATE-LEVEL. STRATEGIES……………………………………………….3
BUSINESS-LEVEL STRATEGIES ……………………………………………………4
EXTERNAL ANALYSIS ………………………………………………………………4
Opportunities…………………………………………………………………………….4
Threats …………………………………………………………………………………...7
COMPETITIVE ANALYSIS………………………………………………………….7
Five Forces Analysis……………………………………………………………………8
Key Success Factors……………………………………………………………………10
INTERNAL ANALYSIS………………………………………………………………11 .
Strengths………………………………………………………………………………...11
Weaknesses……………………………………………………………………………...12
FINANCIAL ANALYSIS………………………………………………………………12
Ratio Analysis…………………………………………………………………………...15
STRATEGIC PROBLEMS……………………………………………………………16
LIST OF REFERENCES……………………………………………………………...17
Organization Mission
"Darden is the Company it is today because we place no limits on what we believe we can achieve. Like Bill Darden, Joe Lee and the others who founded our Company, we are willing to dream big dreams, and we are united by a strong, values-based culture."
Clarence Otis, Jr.
Chairman & Chief Executive Officer
Darden Restaurants
Corporate Objectives
Strategic Objectives:
A. Brand Management Excellence: Given the challenging economic period, “brands matter more than ever.” Developing brands, and building brands, has occurred by forging a strong relationship among marketing and operations. Brand management excellence involves designing a brand promise and restaurant experience – around food, service and atmosphere – that is differentiated, compelling and relevant (1). While operation management is critical, Darden Company also see’s the need to focus on ensuring the “brand-builders” are available and skilled in the development of their particular
February 14, 2010
Table of Contents
ORGANIZATION MISSION …………………………………………………………. 1
CORPORATE OBJECTIVES ………………………………………………………….1
Strategic objectives………………………………………………………………………1
Financial Objectives ……………………………………………………………………..2
CORPORATE-LEVEL. STRATEGIES……………………………………………….3
BUSINESS-LEVEL STRATEGIES ……………………………………………………4
EXTERNAL ANALYSIS ………………………………………………………………4
Opportunities…………………………………………………………………………….4
Threats …………………………………………………………………………………...7
COMPETITIVE ANALYSIS………………………………………………………….7
Five Forces Analysis……………………………………………………………………8
Key Success Factors……………………………………………………………………10
INTERNAL ANALYSIS………………………………………………………………11 .
Strengths………………………………………………………………………………...11
Weaknesses……………………………………………………………………………...12
FINANCIAL ANALYSIS………………………………………………………………12
Ratio Analysis…………………………………………………………………………...15
STRATEGIC PROBLEMS……………………………………………………………16
LIST OF REFERENCES……………………………………………………………...17
Organization Mission
"Darden is the Company it is today because we place no limits on what we believe we can achieve. Like Bill Darden, Joe Lee and the others who founded our Company, we are willing to dream big dreams, and we are united by a strong, values-based culture."
Clarence Otis, Jr.
Chairman & Chief Executive Officer
Darden Restaurants
Corporate Objectives
Strategic Objectives:
A. Brand Management Excellence: Given the challenging economic period, “brands matter more than ever.” Developing brands, and building brands, has occurred by forging a strong relationship among marketing and operations. Brand management excellence involves designing a brand promise and restaurant experience – around food, service and atmosphere – that is differentiated, compelling and relevant (1). While operation management is critical, Darden Company also see’s the need to focus on ensuring the “brand-builders” are available and skilled in the development of their particular
References: 8. Panettieri, J. (2003). 'May I take your order, wirelessly? '. eWeek, 20(49), S4. Retrieved from Academic Search Premier database. 9. Michael Sanson. (2009, August). Darden Restaurants. Restaurant Hospitality, 93(8), 28-36. Retrieved February 11, 2010, from ABI/INFORM Global. 10. Salter, C.. (2009, July). why america is addicted to olive garden. Fast Company,(137), 102-108,121. Retrieved February 9, 2010, from ABI/INFORM Global. (Document ID: 1793479491). 11. Google Finance Company Summary: Darden Restaurants, Inc. NYSE: DRI. http://www.google.com/finance?client=ob&q=NYSE:DRI. Retrieved February 13, 2010. 12. Hottovy, R.J., CFA 15. Basham, Mark. Standard & Poor’s. Industry Surveys: Restaurants. September 3, 2009. 16. MERGENT Online: Darden Restaurants, Inc 17. Lockyer, S. (2009). Blinker, Darden defy dire projections for dinnerhouses. Nation 's Restaurant News, 43(4), 1-49. Retrieved from Business Source Premier database. 18. MERGENT Online: Equity Research Report, Brinker International, Inc. February 10, 2010. 19. MERGENT Online: Equity Research Report, Ruth’s Hospitality Group, Inc, February 10, 2010 20. Kaminis, Markos. Fool on the Street: Grilling Darden Restaurants. July 23, 2007. http://www.fool.com/investing/general/2007/07/23 21. Pedicini, Sandra