Dashboard Mockup for Bigbazaar
Strategic Analysis
Background
The company I have chosen for my project is Bigbazaar, which is a wholesale shop in India that deals with the daily retail products that are used in a household.
Critical Success Factors
Bigbazaar attracts customers by providing quality goods at low prices.
Online service provides customers wide range of goods
Discount coupons are provided to regular customers
Customer base covers most of the economic classes
Strength
It was the first shop to display all household products at one place
Brand name plays a key role
Quality products at low costs
Variety of goods are available at one place
Stores location is accessible by everyone
Weakness
Poor customer service
Availability of goods in store is less when compared to online
Delivery of goods ordered online takes at least 2-3 weeks
Weak marketing and advertising
Opportunities
Providing wide range of products in store
Improve the online delivery system
Expansion of stores in all over the country and neighboring countries
Threats
Online shopping websites
Demand of goods
Inflation
Low space to provide for all goods in store
Gap Analysis
To improve market share in coming years
To improve marketing and advertising in next two years
To improve customer service both online and in store increase customer base and by providing membership cards
Objectives and Goals
Maintaining low costs of products and providing quality goods at all times
Meeting the demand of customers by analyzing the requirements of customer
Prioritizing delivery services and enhancing customer services
Starting memberships to increase customers and providing them with discounts on purchases
Avoiding stealing or shoplifting in stores
Key Performance Indicators (KPI’s): KPI’s are also known as key success factors of a company. They usually help an organization in labelling its goals and measuring organizational development linked to the objectives. Following are some of the KPI’s designed for Bigbazaar that are aligned with
Background
The company I have chosen for my project is Bigbazaar, which is a wholesale shop in India that deals with the daily retail products that are used in a household.
Critical Success Factors
Bigbazaar attracts customers by providing quality goods at low prices.
Online service provides customers wide range of goods
Discount coupons are provided to regular customers
Customer base covers most of the economic classes
Strength
It was the first shop to display all household products at one place
Brand name plays a key role
Quality products at low costs
Variety of goods are available at one place
Stores location is accessible by everyone
Weakness
Poor customer service
Availability of goods in store is less when compared to online
Delivery of goods ordered online takes at least 2-3 weeks
Weak marketing and advertising
Opportunities
Providing wide range of products in store
Improve the online delivery system
Expansion of stores in all over the country and neighboring countries
Threats
Online shopping websites
Demand of goods
Inflation
Low space to provide for all goods in store
Gap Analysis
To improve market share in coming years
To improve marketing and advertising in next two years
To improve customer service both online and in store increase customer base and by providing membership cards
Objectives and Goals
Maintaining low costs of products and providing quality goods at all times
Meeting the demand of customers by analyzing the requirements of customer
Prioritizing delivery services and enhancing customer services
Starting memberships to increase customers and providing them with discounts on purchases
Avoiding stealing or shoplifting in stores
Key Performance Indicators (KPI’s): KPI’s are also known as key success factors of a company. They usually help an organization in labelling its goals and measuring organizational development linked to the objectives. Following are some of the KPI’s designed for Bigbazaar that are aligned with