Data Mining Applications: Questionnaire

Name :- Dhaval Ruparel
Batch :- SMBA – 13
Roll No :- 05
Subject :- CIS
CASE STUDY 01

Ans 1:-
The Technologies used by various companies for catching thieves were :-
a) CCTV
b) EAS
There Limitations were :-
a) They help us to catch the customers but does-not helps us to catch the employees within the Company.

Ans 2:-
Jaeger use the Data Mining applications which catch the thieving employees within the Company. Hence those employee which gave more discount in billing,etc could be easily caught. With the help of Data Mining, the whole company data from different branches can be centralized which help in tracking and maintaining the stock.

Ans 3:-
With the help of Data Mining, the company first centralized the data and then they started inquiring the data in detail. Also they continue to use the application to ask more questions of the data so that they can understand whether the system is reporting a false positive or a genuine loss.

Ans 4:-
The benefits achieved with data mining are as follows:-
a) Centralizing the data
b) Increase in Sales therefore Increase in Profit. c) Easily Maintaining the Stock thereby reducing the need for markdowns By comparing the statistics data with pre-data mining period, the losses of Sales reduced by 1.3% average for UK retailers.

Ans 5:-
The different challenges faced during implementing Data Mining are as follows:-
a) Local Constraints
b) Difficulty to set-up data feeds between Jaeger's existing store applications and its new centralized