Datril Case Template

Memo
To: Company executive in charge of the offering 
From: Team leader name
Team: Team name
Section: Section number
Date: Date
Re: Datril Action Plan Word count: 600 max

Executive Summary
The single most rewarding opportunity faced by the company is outline the opportunity. This situation is an opportunity because outline its potential performance impact. To take advantage of this opportunity the company should briefly outline the essence of the proposed action.
Situation Overview
The single most rewarding opportunity faced by the company is outline the opportunity.
This situation is an opportunity because outline its potential performance impact.
Action Overview
To take advantage of this opportunity the company should outline the details of the proposed action.
Strategy:
Describe target customers and the key competitor(s).
Outline the value proposition to relevant entities.
Tactics:
outline the key aspects of the marketing mix.
Action Rationale
The proposed action is the best approach to take advantage of the identified opportunity for the following reasons:
outline the rationale for the proposed action; identify and address its potential drawbacks.
Conclusion
The above analysis reflects our strong belief that the proposed action to summarize the action is the best strategy to take advantage of the identified opportunity to ensure the company’s long-term success.
Exhibits
The above analysis is supported by the attached exhibit(s) as follows:
Exhibit 1: ……..
Exhibit 2: ……..
Exhibit 3: Miscellaneous considerations