David Dove Case

1. he Real Beauty campaign was widely praised because it showed that women in modeling and magazines do not always look how they are perceived on paper or the screen. This benefited Dove because they made women realized that they are beautiful just the way they are. It showed that the models are fake since they use so much photo shop to get them to look a certain way.
2. Dove learned from their research that not all women think they are beautiful. With this knowledge, they could great the Real Beauty campaign to help show women that they are beautiful. Women are actually real compared to a majority of the women used for modeling on billboards and magazines.
3. The California business insurance company’s message was not justified in response